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Adobe Positions Cross-Device Co-op As An Alternative To Facebook/Google

AdExchanger's Kelly Liyakasa reports that Adobe is hoping to fill a void with the launch of its Adobe Marketing Cloud Device Co-op, a cross-device system built around Adobe Analytics and the Audience Manager data management platform. The gap within the cross-device ecosystem: Facebook and Google offer scaled, cross-device matching capabilities but only within their walled gardens. "Adobe Marketing Cloud, which sees more than 41 trillion digital impressions each year, hopes its co-op will offer the best of both worlds." The co-op will analyze, via anonymized methods, how different devices are related and ports that link to the co-op’s members.

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