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Cross-Device ID Spend Will Dip For GDPR, Then Boom

Research from Yahoo UK and Enders Analysis estimates cross-device audience ID matching will make up a massive 58% of online spend by 2020, double today's levels. MarketingTechNews reveals the report shows a dip in spend around the time of GDPR implementation but then a boost once marketers know they are compliant.

Read the whole story at Marketing Tech News »

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