• by Karlene Lukovitz  @KLmarketdaily, September 29, 2023

Crackle Connex, Chicken Soup for the Soul Entertainment’s ad sales unit, will use TransUnion’s TruAudience insights, modeling and building solutions to create custom audiences and develop ways to retarget viewers of connected TV campaigns on Chicken Soup-owned Redbox kiosks. 

The new partnership will enable generating audience insights to score advertisers’ first-party data and hone monetization strategies, extending audience reach beyond advertisers’ known customers using advanced modeling capabilities; and creating custom audiences using persistent identity-based signals rather than cookies or other identifiers. 

Redbox is the largest DVD rental service in the U.S., with approximately 40 million customer loyalty members at 29,000 kiosks in major retail locations nationwide. Crackle Connex helps brands use campaigns that span ad-supported video-on-demand/AVOD, free ad-supported streamers/FASTs, digital out-of-home kiosks and branded content.