- Microsoft Advertising's Agentic Playbook
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2026
Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesse ...
- IAB: AI Labeling Cuts Clickthroughs By A Third
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2026
"That cost is warranted where AI use could mislead consumers," an upda ...
- Moloco Launches Partner Program To Strengthen Brand Performance, Media Buying
MAD, Fern Siegel - Tuesday, August 18, 2026
Founding partners include PMG, Dentsu UK&I and M+C Saatchi. ...
- What Google's Purchase Of Spirit Airlines Data Means For Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 19, 2026
Consumer data has become more than a record of historical transactions. ...
- ANA Urges Retail Media Framework, Measurement Consistency
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2026
The ANA found 55% of advertisers believe lack of consistent standards ...
- OpenAI's New Revenue Officer Comes From Alphabet's Wiz
MediaDailyNews, Laurie Sullivan - Thursday, August 13, 2026
The appointment signals a move toward performance and metrics frameworks. OpenAI mu ...
- Apple Maps Rolls Out Ads, Locates Madison Avenue
MediaDailyNews, Laurie Sullivan - Friday, August 14, 2026
Apple is coming for media budgets from advertisers, and in return t ...
- Yahoo Adds Real-Time Automated Ad Placement Options
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2026
Yahoo DSP made its audience marketplace available through two data-driven practices ...
- ChatGPT Serves Ads In Results On Irrelevant Topics, Data Shows
MediaDailyNews, Laurie Sullivan - Tuesday, August 11, 2026
OpenAI's conversational engine found places to serve ads, deliver traffic and genera ...
- Zillow Takes Data Off-Site To Pinterest
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 12, 2026
The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaig ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- How WD-40 Used AI Video Amazon Ads To Boost Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2026
The company needed consumers to pay attention to a new product witho ...
- Kroger Adds 'Product Listing Ads' To AI Shopping Assistant
MediaDailyNews, Laurie Sullivan - Tuesday, August 4, 2026
This week, Kroger Precision Marketing integrated product listing ads as new placemen ...
- IAB Unveils Framework For AI Visibility
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
The "Measuring Visibility in the AI Era" framework supports organic media f ...
- Teads Sues Google, Cites 6.88T Ad Impressions Loss
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
In its complaint, Teads states that Google's anticompetitive practices and monopolistic contr ...
- Apple Reports Record Ad Gains
MediaDailyNews, Laurie Sullivan - Friday, July 31, 2026
Apple's services division, which includes advertising, reached a record of $30.7 billi ...
- Amazon Investment Signals OpenAI IPO Or Meeting Milestones
Performance Marketing Insider, Laurie Sullivan - Friday, July 31, 2026
Amazon completed its $50 billion investment in OpenAI when it fulfilled i ...
- Bland Named Head Of Havas Market
MAD, Steve McClellan - Wednesday, July 22, 2026
Since joining Havas Media UK in 2021, Bland has served as he ...
- Amazon Expands Location-Based Interactive Video Ads
MediaDailyNews, Laurie Sullivan - Wednesday, July 22, 2026
Video ads based on location continue to expand into other countries a ...
- Stagwell Cleans Path To Media Buys
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
Stagwell is preparing to launch a marketplace that centralizes curated inventory fr ...
- Partnership Expands Ad Options For F1, Yahoo Sports TV
MediaDailyNews, Laurie Sullivan - Thursday, July 16, 2026
C15 Studio, which holds media rights to F1 TV and Yahoo Spor ...
- Microsoft Sees Paid-Search Ad Media Buys Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, July 16, 2026
Google Search and YouTube and Meta's Instagram experienced slower ad-spend growth ...
- Microsoft Accused Of Browser Abuse
MediaDailyNews, Laurie Sullivan - Wednesday, July 15, 2026
Microsoft is accused of deceptive practices including "dark patterns" - design techniqu ...
- Tug Ups Michael Ozburn To General Manager, North America
MAD, Fern Siegel - Monday, July 13, 2026
Ozburn brings extensive experience in media planning, brand strategy, data and analyt ...
- Google Wins A Big Moment As Argentina Takes Lead In World Cup
MediaDailyNews, Laurie Sullivan - Thursday, July 9, 2026
Google's search engine reached its highest query use ever during Tuesday's knockout-rou ...
- Pam Caputo Upped To EVP, Havas' Health Media
MAD, Fern Siegel - Tuesday, July 7, 2026
She will handle strategy, growth and AI analytics for healthcare marketing. ...
- Reddit Infiltrated By Stealth AI In Brand Citation Race
MediaDailyNews, Laurie Sullivan - Monday, July 6, 2026
By deploying advanced AI tools, Reddit reduced user exposure to spam ...
- AI Fast-Tracks Open Web's Collapse
Performance Marketing Insider, Laurie Sullivan - Monday, July 6, 2026
For every hour spent online searching for information, only 15 minutes ...
- Patriotism Alive, But American Brands Split On Narrative
MediaDailyNews, Laurie Sullivan - Wednesday, July 1, 2026
Six in 10 participants in a recent survey say they feel ...
- Programmatic Shift: Impact Of Agentic Media Buying
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2026
Data released this week examines agentic media buying in programmatic advertising a ...