- ChatGPT Uses Google For Back-Up Answers, Test Confirms
Performance Marketing Insider, Laurie Sullivan - Monday, July 28, 2025
Search engines will do this all the time, but now Aleyda Soli ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Google Breaks Traditional Search Model By Organizing Internet Results
Performance Marketing Insider, Laurie Sullivan - Friday, July 25, 2025
Personalization took a sharp turn this week when Google introduced two featur ...
- YouTube Sees Gains From Strong Ad Spend
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
Alphabet reported total revenue of $96.43 billion for Q2 - up 1 ...
- Criteo Strengthens Team To Build Agentic Commerce Platform
MediaDailyNews, Laurie Sullivan - Thursday, July 24, 2025
In its move toward an AI-assisted, agentic commerce platform, Criteo created t ...
- Google Hits Back At Pew Report
Performance Marketing Insider, Laurie Sullivan - Thursday, July 24, 2025
Google's Q2 earnings show AI Overviews continue to increase search activity, wi ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- AI Emerges As Lucrative Brand Discovery Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 22, 2025
As AI continues to reshape how people discover brands, evaluate options, a ...
- Microsoft Exits Movie Business
Performance Marketing Insider, Laurie Sullivan - Monday, July 21, 2025
Could the shift lead to stronger ad platforms and targeting capabilities ...
- Why This Melting Pot Exec Is Savoring Every Moment
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 16, 2025
What happens when you stop waiting for permission to lead? Ana Malmqvi ...
- Unlocking the Potential of This Brand Energy CEO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, June 25, 2025
Ever feel like your career is heading into apocalyptic mode-even when thin ...
- Google's AI Growth Will Meet EU's Regulatory Code Of Conduct
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
The EU has published a Code of Practice to help companies foll ...
- Why This Mattel Director Can Be Anything!
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 9, 2025
What do attending nine schools in twelve years, glow-in-the-dark basketballs, and raisi ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- A Near 'Nervous Breakdown' And ChatGPT's Apology
Performance Marketing Insider, Laurie Sullivan - Monday, July 7, 2025
Lindsay Kaplan, CEO and co-founder of Chief, "just about had a nervo ...
- ChatGPT Traffic Referrals To Publishers Rising
Performance Marketing Insider, Laurie Sullivan - Thursday, July 3, 2025
ChatGPT continues to push referral traffic to news publisher sites, but n ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Holiday Media-Buying Strategies Will Look Different This Year
MediaDailyNews, Laurie Sullivan - Thursday, June 26, 2025
If advertisers want to connect with consumers this holiday season based ...
- Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
Performance Marketing Insider, Laurie Sullivan - Thursday, June 26, 2025
The online purchase "funnel is collapsing and becoming a tunnel," a Microso ...
- When DeepMind Robotics Improve Performance Advertising In Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 25, 2025
Google DeepMind has released a Gemini Robotics AI model that can r ...
- Art Of Personal Incentives In The AI Age
Performance Marketing Insider, Laurie Sullivan - Monday, June 23, 2025
Google began giving merchants a way to lure first-time shoppers to ma ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Google Pushes Video Generation In YouTube Shorts
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
YouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- When Google Ads Can Talk And Listen In AI Mode
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 18, 2025
The experimental feature, integrated into Search Live, allows users to ask comple ...
- Dentsu, Criteo Team To Power Commerce Media Performance
MAD, Fern Siegel - Monday, June 16, 2025
The companies are consolidating retail audience data within Dentsu Connect. ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...