Tag results for "performance marketing"
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: KantarA five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- A Near 'Nervous Breakdown' And ChatGPT's ApologyLindsay Kaplan, CEO and co-founder of Chief, "just about had a nervo ...
- ChatGPT Traffic Referrals To Publishers RisingChatGPT continues to push referral traffic to news publisher sites, but n ...
- Cost Of Invisible Media Grows Despite ConcernsAmplified's study puts a price on media investments that fail to effective ...
- Unlocking the Potential of This Brand Energy CEOEver feel like your career is heading into apocalyptic mode-even when thin ...
- Holiday Media-Buying Strategies Will Look Different This YearIf advertisers want to connect with consumers this holiday season based ...
- Microsoft Shared Results From Mercedes-Benz Showroom Ads PilotThe online purchase "funnel is collapsing and becoming a tunnel," a Microso ...
- When DeepMind Robotics Improve Performance Advertising In StoresGoogle DeepMind has released a Gemini Robotics AI model that can r ...
- Art Of Personal Incentives In The AI AgeGoogle began giving merchants a way to lure first-time shoppers to ma ...
- Google Expands Commerce Media, Adds AI ToolsGoogle's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Google Pushes Video Generation In YouTube ShortsYouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising FutureAs Pope Leo XIV laid out his priorities this week, he call ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive VideoInfillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- When Google Ads Can Talk And Listen In AI ModeThe experimental feature, integrated into Search Live, allows users to ask comple ...
- Dentsu, Criteo Team To Power Commerce Media PerformanceThe companies are consolidating retail audience data within Dentsu Connect. ...
- Adobe Gains Visibility Into AI-Driven TrafficFeatures introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Reddit Turns 20 Years Of Conversations Into Performance InsightsCollective knowledge from more than 22 billion posts and comments across hum ...
- Google Unplugging The Internet Is No Longer An OptionIn a status report, the company blamed the occurrence on an "inval ...
- Layering AI To Identify How Viral Information SpreadsGudea's technology allows it to "map how information moves online" to predi ...
- Amazon Ads Launches AI Vision For CreativeAmazon Ads has launched an upgrade to its video generator for U. ...
- InMobi Goes Agentic, Creates Curation HubInMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix ModelingEkimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Academy Sports Bets Big On Fun In New Brand PushAs competition heats up, the retailer leans into joy - not pressu ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIsA Raymond James research note analyzes impressions and paid clicks - pa ...
- Performance-Driven M&A Deals Turning HotDemand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Why Meta Is Willing To Invest $10B In An AI StartupClean data ensures AI models learn accurate patterns that lead to reliab ...
- Dos Equis Connects To Music, Performance, Hispanic CultureSome 92% of Hispanic music listeners say music connects them to the ...
- Creative R&D: Brands Struggle To Measure ValueEmail will help lead the way, as it has done in t ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
