• by Fern Siegel , 3 hours ago

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Moloco, an AI-native performance-ad company, just launched its Moloco Agency Partner Program. The focus is helping global agencies and brands drive growth.

Founding partners include PMG, Dentsu UK&I, M+C Saatchi Performance, SplitMetrics, RocketLab, Admiral Media, Addict Mobile, Tappx, BlueMedia/Madhouse, GatherOne, Yaaha, CyberZ and Opt.

The new partner program provides agencies resources and strategic collaboration as advertisers expand performance-marketing strategies and engagement cross-channels.

“AI advertising should ultimately be judged by the business outcomes it creates. For us, true performance means understanding incrementality: Did the advertising actually cause a conversion or change a consumer’s behavior? As AI becomes more central to media buying, agencies can help advertisers better understand performance and make smarter decisions about where the next dollar should go,” Sunil Rayan, Chief Business Officer, Moloco, told Agency Daily.

"As brands prioritize measurable performance and scalable growth, partners like Moloco play an important role in reaching high-value audiences in harder-to-access environments like mobile apps," added Mary O’Brien, head of programmatic, PMG.

The 13-year-old company reaches over 200 countries. The company has offices throughout the U.S., the U.K., Germany, Korea, China, India, Japan and Singapore.