Havas Media Network has named Paul Bland to lead its retail media,
performance and commerce division, Havas Market. He succeeds Bertrand Fraboulet, according to an agency spokesperson.
Since joining Havas Media UK in 2021, Bland has served as head of biddable
media and chief digital officer.
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Based in Dubai, Bland will continue oversight of Havas' digital assignment for airline client Emirates, while taking on his new
role.
Havas Market has expanded over the past year with the acquisitions of Tidart and Channel Barkers and now includes 1,800 ecommerce, retail media
and performance specialists worldwide.