- 'Agree To Agree': Ad Council Sets Politics-Bridging Gun Violence Campaign
Marketing Daily, Les Luchter - Thursday, February 27, 2025
"The campaign is trying to dismantle the idea that conversations [about gun ...
- 'Future Of Medicine' Campaign Promotes Hospital Group Rebranding
MAD, Steve McClellan - Tuesday, February 25, 2025
Hospital Group Lifespan and has rebranded to Brown University Health. Nail Communicatio ...
- Abbott Takes On Diabetes Stigma In 'Above The Bias' Campaign
Marketing Daily, Les Luchter - Monday, February 24, 2025
"I thought diabetics couldn't eat donuts," a coworker tells the spot's protagoni ...
- Endo Launches First Branded Ad For Xiaflex Curled Fingers Treatment
Marketing Daily, Les Luchter - Friday, February 21, 2025
Steve, a patient with Dupuytren's contracture (curled fingers), gets to hold han ...
- CDC To Alter Messaging About Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 23, 2025
One effort shelved: "Wild to Mild" campaign juxtaposing images of lions a ...
- WebMD Must Face Class-Action Over Video Privacy
MediaDailyNews, Wendy Davis - Friday, February 21, 2025
Siding against WebMD, a federal judge granted class-action status to a us ...
- Bayer Aspirin Targets Younger Demos For Heart Health Awareness
Marketing Daily, Les Luchter - Wednesday, February 19, 2025
In one spot, protagonists cover their eyes while touting how their healt ...
- Midi Health Takes On Meta Over Rejected Women's Sexual Health Ads
Pharma & Health Insider, Les Luchter - Thursday, February 20, 2025
A particular sore point is that ads for male erectile dysfunction se ...
- Allegra's 'No Brainer' Tie-In Campaign With 'Snow White'
MAD, Steve McClellan - Tuesday, February 18, 2025
The main message: Allegra will help your sneezing and other allergy sympto ...
- 'Ready,' 'Boost' -- Now, 'Go Long': Rugiet Adds Premature Ejaculation Drug To Roster
Marketing Daily, Les Luchter - Tuesday, February 18, 2025
The company's products are marketed through paid ads on Google and Met ...
- Stanford Medicine Touts 'Access' In Parent-Focused Campaign
Out to Launch, Fern Siegel - Tuesday, February 18, 2025
The relatable integrated campaign by HUb will run throughout year. ...
- U.S. Wellness Industry Tops $2 Trillion: Report
Marketing Daily, Les Luchter - Monday, February 17, 2025
"The U.S. market, which always ranks #1, is pulling further away fr ...
- Aspercreme Wants Boomers To Act Their Active Age
Marketing Daily, Les Luchter - Friday, February 14, 2025
Aspercreme's first major campaign in four years shows boomers "authentically defying outdat ...
- YouTube Citations In Google AI Overviews Rise 25%
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2025
BrightEdge has kept pace with identifying trends on how Google AI Overvie ...
- Dr. Talbot's MilkFresh Keeps Breast Milk Safe For Babies
Pharma & Health Insider, Les Luchter - Thursday, February 13, 2025
Sales of MilkFresh, which tracks the temperature, and thus the safety, ...
- Online Reviews Provide Key To Doctor Marketing: Report
Marketing Daily, Les Luchter - Wednesday, February 12, 2025
And while online reviews are deemed so important, more than half ...
- 'Snowball' Campaign Tackles Spiraling Cold Weather Alcohol Use
Marketing Daily, Les Luchter - Monday, February 10, 2025
"Everything I Have Is Yours" croons Billie Holiday, as a snowball gro ...
- Pfizer Prepares To 'Knock Out' Cancer In Super Bowl Spot
Marketing Daily, Les Luchter - Friday, February 7, 2025
"Knock Out" features a boy in boxing trunks symbolizing the battle again ...
- V-Day Faves: Bro-quet For Guys, Booty Call For Gals, Body Scans For Couples
Pharma & Health Insider, Les Luchter - Friday, February 7, 2025
Stretching the boundaries of "health" merch, from bouquets of condoms to candy-hearts-them ...
- Pfizer CEO 'Cautiously Optimistic' As RFK Jr. Advances In Senate
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
CEO Bourla sees "a lot of opportunities that probably outweigh the risk ...
- Lilly, Publicis, Ad Council Push For Cancer Screenings
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
A woman's hands star in a Lilly spot, shown playing key ro ...
- No Pharma Ads On TV? If That Happens, What's Next?
TV Watch, Wayne Friedman - Tuesday, February 4, 2025
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of t ...
- Campaign Urges Workers To Get Timely Cancer Screenings
MAD, Steve McClellan - Monday, February 3, 2025
Many people put them off and don't take advantage of employee benefi ...
- Sykes, Steinfeld, Breasts Star In Novartis Super Bowl Debut
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
"An attention-grabbing call to prioritize breast health" includes a focus on cheerleader ...
- Thinner Amid Gluttony? Hims & Hers Debut First SB Ads For Weight-Loss Drugs
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
Telehealth company's spot decries medications from others as "priced for profits, n ...
- Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad'
Pharma & Health Insider, Les Luchter - Wednesday, January 29, 2025
If RFK Jr. becomes health secretary, polio and mumps will "come roari ...
- New Leadership At Digitas Health As Lefkowitz Is Named President
MAD, Steve McClellan - Monday, January 27, 2025
Lefkowitz was previously Chief Creative Officer at the agency and is bei ...
- Montana Children's Hospital Employs Book, Mascots For Mental Health Awareness
Marketing Daily, Les Luchter - Monday, January 27, 2025
Hope the firefly, Thunder the bison will appear on merch and ...
- Cancer Drug Darzalex Breaks J&J Sales Record
Marketing Daily, Les Luchter - Wednesday, January 22, 2025
Darzalex, which treats multiple myeloma, has become the first Johnson & Johns ...
- Plastic Surgery Platform RealSelf Gets Its Own Facelift
Pharma & Health Insider, Les Luchter - Thursday, January 23, 2025
New focus is on social media, especially Instagram, as "medical aesthetics" mark ...