- Kenvue Launches Global Media, Creative Review
MAD, Steve McClellan - Tuesday, September 30, 2025
The firm has multiple incumbents including Publicis Media and UM on t ...
- Haleon Splits Global Creative Duties Between WPP, Publicis
MAD, Steve McClellan - Wednesday, October 1, 2025
The UK company is the second major consumer healthcare company this we ...
- Oura Rings Makes Fashion Statement With Ceramic Launch
Marketing Daily, Les Luchter - Wednesday, October 1, 2025
Younger consumers had been asking Oura for durability and scratch resistance, "a ...
- Detergent Brand 'All Free Clear' Fights Eczema With Danielle Jonas
Marketing Daily, Les Luchter - Wednesday, October 1, 2025
"People may not realize that skin care starts in the laundry room ...
- Bedtime Phone Use Affecting Americans' Health & Work: Study
Marketing Daily, Les Luchter - Monday, September 29, 2025
"Those who don't scroll before falling asleep reported better work performance, productivit ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- Aspercreme Inks NIL Deal With 58-Year-Old College Football Player
Marketing Daily, Les Luchter - Friday, September 26, 2025
Opella pain relief brand Aspercreme targets older Americans by featuring the olde ...
- Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs
Marketing Daily, Les Luchter - Sunday, September 28, 2025
To counter "fragmented" healthcare experiences, pharma firms are launching DTP programs li ...
- 'For The Love Of Californians': State Touts Health Insurance Marketplace
Marketing Daily, Les Luchter - Thursday, September 25, 2025
Covered California's campaign is designed to cover all who live in t ...
- Pharma Advertisers Reach Prostate Cancer Patients Through Podcast
Pharma & Health Insider, Les Luchter - Thursday, September 25, 2025
Podcasts like "Prostate Cancer Real Talk" "prequalify the listener," says Elverage Alle ...
- Screen, Don't Scream, Says Cologuard In Scare Spoof Spot
Marketing Daily, Les Luchter - Tuesday, September 23, 2025
Cologuard "takes the scare out of colon cancer screening," says "Scream" st ...
- Nutrafol Print Pub Targets Hair-Thinning Menopausal Women
Marketing Daily, Les Luchter - Monday, September 22, 2025
CMO: "By launching a menopause-dedicated print magazine, we're reinforcing that Nutrafol ...
- Rebel Wilson Touts Micro Habits, Microdosed GLP-1s For Noom
Marketing Daily, Les Luchter - Friday, September 19, 2025
"The campaign marks a key moment in the evolution of Noon, showi ...
- BrightFocus PSAs Focus On Glaucoma Prevention
Marketing Daily, Les Luchter - Saturday, September 20, 2025
Campaign -- consisting of TV, radio and print ads -- centers arou ...
- GoodRx's Cowgirl, Prairie Dog Tame The Wild West Of Prescription Costs
Pharma & Health Insider, Les Luchter - Thursday, September 18, 2025
Images of both characters will take over the Times Square subway stati ...
- Trend Watch: Telehealth, Non-MD Caregivers Disrupt Health Marketing
Marketing Daily, Les Luchter - Wednesday, September 17, 2025
Marketers targeting the healthcare community should treat nurse practitioners as a prima ...
- Judge Won't Scrap Privacy Verdict Against Meta Over Health Data
MediaDailyNews, Wendy Davis - Tuesday, September 16, 2025
A federal judge won't reverse a jury's decision that Meta unlawfully collect ...
- WPP's CMI Media Expands To France, Taps Aurelie Rizzo To Direct Global Ops
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2025
The Philadelphia-headquartered healthcare media shop opened a London office in 2023 a ...
- Kenvue, Colgate Back School Sun Safety, Oral Health Campaigns
Marketing Daily, Les Luchter - Friday, September 12, 2025
The oral health initiative is targeted at 750,000 elementary school students a ...
- Eyebot's Kiosks Can Expand Access To Vision Tests
Pharma & Health Insider, Les Luchter - Thursday, September 11, 2025
Branded kiosks provide consumers with free vision tests; for $20, results c ...
- Bye, 'Leukemia & Lymphoma'! Hi To Blood Cancer United
Marketing Daily, Les Luchter - Friday, September 5, 2025
Leukemia & Lymphoma Society has rebranded as Blood Cancer United, and launch ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- Beyond Body-Builders: Supplement Company Says Creatine Users Can Be Non-Athletes
Marketing Daily, Les Luchter - Monday, September 8, 2025
Thorne features singer Ciara, not an athlete like her husband Russell Wilso ...
- In Waiting Room, Patients Are Captive Market More Likely To Convert
Marketing Daily, Les Luchter - Friday, September 5, 2025
"Point-of-care media operates within a closed network, preserving patient trust," says marketi ...
- 'PSA on PSA' Aims To Raise Prostrate Cancer Awareness
Marketing Daily, Les Luchter - Wednesday, September 3, 2025
Campaign on the Prostate-Specific Antigen test asks consumers to pledge to spre ...
- School Nurse Shortage? How About Bringing A Doctor To School?
Pharma & Health Insider, Les Luchter - Thursday, September 4, 2025
Kids who feel sick at school may now get examined by ...
- Check, Please: Aflac Equates Checkered Patterns With Cancer Screening Reminders
Marketing Daily, Les Luchter - Wednesday, September 3, 2025
Aflac's "Check for Cancer" campaign aims to increase cancer screening rates ...
- No Flag, No Problem: America's Best Modernizes Logo
Marketing Daily, Les Luchter - Thursday, August 28, 2025
New logo removes a stylized U.S. flag from its name in fav ...
- BTS REWIND: How This Foundation Consumer Healthcare VP Is Making A Difference
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 27, 2025
"Get curious and really put yourself out there to look into differe ...
- A Male Treatment For Vaginal Disease? Evvy Flips The Script
Pharma & Health Insider, Les Luchter - Wednesday, August 27, 2025
How Evvy markets medicine whose sole purpose is to help women ...