- Study: Health Brands Dominate Mobile 'Breakthrough Moments'
Marketing Daily, Les Luchter - Monday, March 31, 2025
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engageme ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 1, 2025
Google will make several updates to ads this month, including one focus ...
- Move Over, 'Macho Man': Elanco's 'Quattro Dog' Is Here
Marketing Daily, Les Luchter - Sunday, March 30, 2025
Elanco reworked the Village People hit to help promote its dog medici ...
- How This Publicis Health Media VP Creates Experiences That Resonate
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 26, 2025
Jan Weinstein calls herself an "accidental agency person," but if you lo ...
- With Nurse Staffing 'In A Pickle,' Hallmark Health Targets Harried Managers
Marketing Daily, Les Luchter - Wednesday, March 26, 2025
Workforce management tech company used AI to simulate a pickle costume a ...
- VML Wins Creative AOR Duties For National Vision Holdings
MAD, Steve McClellan - Wednesday, March 26, 2025
In addition to creative VML will provide CRM, social strategy, brand identit ...
- Wound Care Gets Artsy As Band-Aid Teams With The Met
Marketing Daily, Les Luchter - Wednesday, March 26, 2025
Adults can now cover their wounds with "The Great Wave"-- or t ...
- Brush Your Teeth With Birthday Cake Via Sprinkles/Moon Oral Collab
Marketing Daily, Les Luchter - Monday, March 24, 2025
"We're passionate about driving flavor innovation and disrupting the oral care category ...
- Lilly Analyzes Depiction Of Chronic Diseases In Films, TV Series
Marketing Daily, Les Luchter - Wednesday, March 19, 2025
For one, cancer is usually represented as a "death sentence," unlike depicti ...
- BetterWay Does What Theranos Couldn't With Fingertip Blood Tests
Pharma & Health Insider, Les Luchter - Thursday, March 20, 2025
"We followed a completely different playbook" than Theranos, says BetterWay Founder/COO Er ...
- CTV Goes Dutch As Pet Telehealth Service Runs Multiple Creatives
Marketing Daily, Les Luchter - Tuesday, March 18, 2025
"The beauty of connected TV is that we can run one creati ...
- Klick Health Expands APAC Footprint With Ward6 Singapore Acquisition
MAD, Steve McClellan - Monday, March 17, 2025
The move bolsters the service offering of Ward6, said to be Singapore ...
- 'Rethink Rehab,' Says Brain Injury/Stroke Service Provider
Marketing Daily, Les Luchter - Monday, March 17, 2025
Centre for Neuro Skills campaign aims to broaden the definition of reh ...
- In Women's Health Analogy, Northwell Completes Headless Winged Victory Statue
Marketing Daily, Les Luchter - Sunday, March 16, 2025
Ad's voiceover discusses famous sculptures with "pieces missing," just as women's heal ...
- Lilly Launches Diverse Spot For Eczema Drug Ebglyss
Marketing Daily, Les Luchter - Wednesday, March 12, 2025
Lilly hopes that "patients see themselves reflected in the commercial," says Ashl ...
- Medical Scrubs Brand Celebrates Experiences Of Women In Healthcare
Marketing Daily, Danielle Oster - Wednesday, March 12, 2025
"The OR doesn't care if I'm a woman. It only cares th ...
- Hyfe Hypes First Digital Treatment For Chronic Cough
Pharma & Health Insider, Les Luchter - Thursday, March 13, 2025
Company aims to offer behavioral cough suppression therapy, which treats coughing witho ...
- Willo, Brush For Me: New Kids' Toothbrush Automates The Ordeal
Marketing Daily, Les Luchter - Tuesday, March 11, 2025
Willo AutoFlow+, which launched in December, has been selling its product benefi ...
- The Role of Technology In Rare-Disease Marketing
Marketing Insider, Jami Rogers - Wednesday, March 12, 2025
For one, VR is transforming rare-disease education by offering immersive experiences f ...
- Ozempic Seeks More Diabetes Patients To Join Its 'Era'
Marketing Daily, Les Luchter - Monday, March 10, 2025
"Oh, oh, oh, Ozempic": Singer Michael Trotter Jr. of The War a ...
- WeNatal Focuses on Fertility For Women... And Men
Pharma & Health Insider, Les Luchter - Thursday, March 6, 2025
"Men are 50% of the fertility equation," and taking high-dose antioxidants rais ...
- FullWell Goes 'Beyond Prenatal' With Reproductive-Health Supplements Campaign
Marketing Daily, Les Luchter - Tuesday, March 4, 2025
The message behind supplements marketer's ads: Reproductive health is a lifelong jour ...
- Billboard Touts Lushi Eggs, 'Fertilized, Not Scrambled'
Marketing Daily, Les Luchter - Monday, March 3, 2025
A 42-foot-tall photo of dating show hunk Stefen D'Angelica promotes the fertili ...
- Lilly's 'Skeptic' Campaign Fights Compounded Drugs, Alternative Medicine
Marketing Daily, Les Luchter - Friday, February 28, 2025
The ad lauds skepticism as part of the process that results ...
- Study: Pharma Brands Should Address Equity In Media Campaigns
Marketing Daily, Les Luchter - Wednesday, February 26, 2025
Organizations can address health disparities effectively by keeping diverse communities informed abo ...
- 'Agree To Agree': Ad Council Sets Politics-Bridging Gun Violence Campaign
Marketing Daily, Les Luchter - Thursday, February 27, 2025
"The campaign is trying to dismantle the idea that conversations [about gun ...
- 'Future Of Medicine' Campaign Promotes Hospital Group Rebranding
MAD, Steve McClellan - Tuesday, February 25, 2025
Hospital Group Lifespan and has rebranded to Brown University Health. Nail Communicatio ...
- Abbott Takes On Diabetes Stigma In 'Above The Bias' Campaign
Marketing Daily, Les Luchter - Monday, February 24, 2025
"I thought diabetics couldn't eat donuts," a coworker tells the spot's protagoni ...
- Endo Launches First Branded Ad For Xiaflex Curled Fingers Treatment
Marketing Daily, Les Luchter - Friday, February 21, 2025
Steve, a patient with Dupuytren's contracture (curled fingers), gets to hold han ...
- CDC To Alter Messaging About Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 23, 2025
One effort shelved: "Wild to Mild" campaign juxtaposing images of lions a ...