Heidi Health, the AI-powered medical scribe and care partner platform has launched its first global ad campaign to drive awareness and brand affinity. By listening to and transcribing patient consultations in over 115 languages, it eliminates manual typing and allows clinicians to spend more time focusing on patients. 

Creative was handled by Australian ad agency Cocogun while Dallas-based TRG handled media in the U.S. View the anchor film here.  The U.S. media markets include major DMAs across the country and targets healthcare pros and decision makers.   

The TRG media plan targets audiences both in and away from the workplace, using a mix of programmatic channels including connected TV, online video, streaming audio, and digital out-of-home.