- Lilly Analyzes Depiction Of Chronic Diseases In Films, TV Series
Marketing Daily, Les Luchter - Wednesday, March 19, 2025
For one, cancer is usually represented as a "death sentence," unlike depicti ...
- BetterWay Does What Theranos Couldn't With Fingertip Blood Tests
Pharma & Health Insider, Les Luchter - Thursday, March 20, 2025
"We followed a completely different playbook" than Theranos, says BetterWay Founder/COO Er ...
- CTV Goes Dutch As Pet Telehealth Service Runs Multiple Creatives
Marketing Daily, Les Luchter - Tuesday, March 18, 2025
"The beauty of connected TV is that we can run one creati ...
- 'Rethink Rehab,' Says Brain Injury/Stroke Service Provider
Marketing Daily, Les Luchter - Monday, March 17, 2025
Centre for Neuro Skills campaign aims to broaden the definition of reh ...
- In Women's Health Analogy, Northwell Completes Headless Winged Victory Statue
Marketing Daily, Les Luchter - Sunday, March 16, 2025
Ad's voiceover discusses famous sculptures with "pieces missing," just as women's heal ...
- Lilly Launches Diverse Spot For Eczema Drug Ebglyss
Marketing Daily, Les Luchter - Wednesday, March 12, 2025
Lilly hopes that "patients see themselves reflected in the commercial," says Ashl ...
- Hyfe Hypes First Digital Treatment For Chronic Cough
Pharma & Health Insider, Les Luchter - Thursday, March 13, 2025
Company aims to offer behavioral cough suppression therapy, which treats coughing witho ...
- Willo, Brush For Me: New Kids' Toothbrush Automates The Ordeal
Marketing Daily, Les Luchter - Tuesday, March 11, 2025
Willo AutoFlow+, which launched in December, has been selling its product benefi ...
- The Role of Technology In Rare-Disease Marketing
Marketing Insider, Jami Rogers - Wednesday, March 12, 2025
For one, VR is transforming rare-disease education by offering immersive experiences f ...
- 'Love, Your Mind World' On Roblox Supports Teen Mental Health
MAD, Steve McClellan - Monday, March 10, 2025
The campaign, led by the Ad Council was designed in collaboration wi ...
- Ill-Fated Teddy Bear Stars In Poignant Sandy Hook Promise Campaign
Marketing Daily, Les Luchter - Monday, March 10, 2025
The message: Teddy bears deserve to be kids' companions, instead of offerin ...
- Walgreens Acquired In $10B Deal
Marketing Daily, Sarah Mahoney - Thursday, March 6, 2025
The transaction allows Sycamore Partners to break up the company, likely retaini ...
- WeNatal Focuses on Fertility For Women... And Men
Pharma & Health Insider, Les Luchter - Thursday, March 6, 2025
"Men are 50% of the fertility equation," and taking high-dose antioxidants rais ...
- This California Billboard Is Offering 'Clean Air For LA'
Marketing Daily, Danielle Oster - Tuesday, March 4, 2025
Neoplants is promoting its Power Drops, which purport to improve indoor a ...
- FullWell Goes 'Beyond Prenatal' With Reproductive-Health Supplements Campaign
Marketing Daily, Les Luchter - Tuesday, March 4, 2025
The message behind supplements marketer's ads: Reproductive health is a lifelong jour ...
- SCOTUS Wants To Hear From Meta In Battle Over Content Moderation
MediaDailyNews, Wendy Davis - Tuesday, March 4, 2025
The Supreme Court has asked Meta Platforms to respond to a petiti ...
- Billboard Touts Lushi Eggs, 'Fertilized, Not Scrambled'
Marketing Daily, Les Luchter - Monday, March 3, 2025
A 42-foot-tall photo of dating show hunk Stefen D'Angelica promotes the fertili ...
- Google Ads VP: AI Is Making Consumers More Predictable
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
Google Ads VP and GM Vidhya Srinivasan shared insights in her 20 ...
- Venus Williams, WeWard Team To Highlight Walking Benefits
MAD, Fern Siegel - Wednesday, February 26, 2025
Americans rank the lowest in daily walking compared to other developed nati ...
- Study: Pharma Brands Should Address Equity In Media Campaigns
Marketing Daily, Les Luchter - Wednesday, February 26, 2025
Organizations can address health disparities effectively by keeping diverse communities informed abo ...
- 'Agree To Agree': Ad Council Sets Politics-Bridging Gun Violence Campaign
Marketing Daily, Les Luchter - Thursday, February 27, 2025
"The campaign is trying to dismantle the idea that conversations [about gun ...
- Abbott Takes On Diabetes Stigma In 'Above The Bias' Campaign
Marketing Daily, Les Luchter - Monday, February 24, 2025
"I thought diabetics couldn't eat donuts," a coworker tells the spot's protagoni ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2025
The online learning platform, which helps students understand homework, has filed ...
- Endo Launches First Branded Ad For Xiaflex Curled Fingers Treatment
Marketing Daily, Les Luchter - Friday, February 21, 2025
Steve, a patient with Dupuytren's contracture (curled fingers), gets to hold han ...
- CDC To Alter Messaging About Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 23, 2025
One effort shelved: "Wild to Mild" campaign juxtaposing images of lions a ...
- WebMD Must Face Class-Action Over Video Privacy
MediaDailyNews, Wendy Davis - Friday, February 21, 2025
Siding against WebMD, a federal judge granted class-action status to a us ...
- Synergy Debuts New Ads, Logo To Underscore Authenticity
MAD, Fern Siegel - Thursday, February 20, 2025
In the U.S., kombucha began as a home brew by a 15-year-ol ...
- MyFitnessPal Hires Grubhub Veteran As CMO
Marketing Daily, Danielle Oster - Thursday, February 20, 2025
Marnie Boyer joins the nutrition and food tracking app after serving ...
- Bayer Aspirin Targets Younger Demos For Heart Health Awareness
Marketing Daily, Les Luchter - Wednesday, February 19, 2025
In one spot, protagonists cover their eyes while touting how their healt ...
- 'Ready,' 'Boost' -- Now, 'Go Long': Rugiet Adds Premature Ejaculation Drug To Roster
Marketing Daily, Les Luchter - Tuesday, February 18, 2025
The company's products are marketed through paid ads on Google and Met ...