- Bayer Aspirin Targets Younger Demos For Heart Health Awareness
Marketing Daily, Les Luchter - Wednesday, February 19, 2025
In one spot, protagonists cover their eyes while touting how their healt ...
- 'Ready,' 'Boost' -- Now, 'Go Long': Rugiet Adds Premature Ejaculation Drug To Roster
Marketing Daily, Les Luchter - Tuesday, February 18, 2025
The company's products are marketed through paid ads on Google and Met ...
- Stanford Medicine Touts 'Access' In Parent-Focused Campaign
Out to Launch, Fern Siegel - Tuesday, February 18, 2025
The relatable integrated campaign by HUb will run throughout year. ...
- U.S. Wellness Industry Tops $2 Trillion: Report
Marketing Daily, Les Luchter - Monday, February 17, 2025
"The U.S. market, which always ranks #1, is pulling further away fr ...
- Diaper Company Rascals Sings Praises Of Parents In Viral Spot
Marketing Daily, Les Luchter - Wednesday, February 12, 2025
Humorous song has lyrics like "You used to see your friends, a ...
- Dr. Talbot's MilkFresh Keeps Breast Milk Safe For Babies
Pharma & Health Insider, Les Luchter - Thursday, February 13, 2025
Sales of MilkFresh, which tracks the temperature, and thus the safety, ...
- Online Reviews Provide Key To Doctor Marketing: Report
Marketing Daily, Les Luchter - Wednesday, February 12, 2025
And while online reviews are deemed so important, more than half ...
- 'Snowball' Campaign Tackles Spiraling Cold Weather Alcohol Use
Marketing Daily, Les Luchter - Monday, February 10, 2025
"Everything I Have Is Yours" croons Billie Holiday, as a snowball gro ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water
TV Watch, Wayne Friedman - Tuesday, February 11, 2025
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Pfizer Prepares To 'Knock Out' Cancer In Super Bowl Spot
Marketing Daily, Les Luchter - Friday, February 7, 2025
"Knock Out" features a boy in boxing trunks symbolizing the battle again ...
- V-Day Faves: Bro-quet For Guys, Booty Call For Gals, Body Scans For Couples
Pharma & Health Insider, Les Luchter - Friday, February 7, 2025
Stretching the boundaries of "health" merch, from bouquets of condoms to candy-hearts-them ...
- Detergent Brand 'All Free Clear' Adopts Smart Code For Blind Shoppers
Marketing Daily, Les Luchter - Wednesday, February 5, 2025
The NaviLens smart code syncs with a phone app that allows easi ...
- Lilly, Publicis, Ad Council Push For Cancer Screenings
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
A woman's hands star in a Lilly spot, shown playing key ro ...
- Campaign Urges Workers To Get Timely Cancer Screenings
MAD, Steve McClellan - Monday, February 3, 2025
Many people put them off and don't take advantage of employee benefi ...
- Senators Propose Nationwide Restrictions On Social Media
MediaDailyNews, Wendy Davis - Thursday, January 30, 2025
The Kids Off Social Media Act would ban children under 13 fr ...
- Ad Groups Urge Veto Of NY Health Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, January 29, 2025
The New York Health Information Privacy Act "would have far-reaching, unintended, a ...
- Sykes, Steinfeld, Breasts Star In Novartis Super Bowl Debut
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
"An attention-grabbing call to prioritize breast health" includes a focus on cheerleader ...
- Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad'
Pharma & Health Insider, Les Luchter - Wednesday, January 29, 2025
If RFK Jr. becomes health secretary, polio and mumps will "come roari ...
- Montana Children's Hospital Employs Book, Mascots For Mental Health Awareness
Marketing Daily, Les Luchter - Monday, January 27, 2025
Hope the firefly, Thunder the bison will appear on merch and ...
- White House Erased Women's Health Info, TheSkimm Hit Undo
Marketing Daily, Sarah Mahoney - Thursday, January 23, 2025
By rescuing deleted government resources on reproductive health, theSkimm reinforced its missi ...
- Band-Aid Brings Back Tin Boxes For Jingle's 50th Anniversary
Marketing Daily, Les Luchter - Tuesday, January 21, 2025
The jingle "Stuck On You" is "one of our most distinct marketi ...
- EoS Fitness Turns Willpower Into Sweet, Squishy Mascot
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2025
The regional low-cost gym's new campaign targets a wide range of fitne ...
- Cologuard Replaces 'My Way' With Pop Culture Takeoffs
Marketing Daily, Les Luchter - Wednesday, January 15, 2025
Instead of a Cologuard version of the Sinatra standard, spots reference "Ga ...
- Endo's 'Got Somebody' For 'A Curve Down There'
Marketing Daily, Les Luchter - Tuesday, January 14, 2025
That curve is Peyronie's Disease. Endo's awareness campaign for PD is evolvin ...
- J&J CEO Lauds Caplyta, Pfizer's Disses RFK Jr. Anti-Vax Stance
Marketing Daily, Les Luchter - Monday, January 13, 2025
Purchase of Intra-Cellular will give J&J control of mental health drug Caplyt ...
- Publicis Groupe Taps McNally As Global CEO of Publicis Health
MAD, Fern Siegel - Friday, January 10, 2025
McNally is responsible for utilizing the agency's assets to deliver health-marketing experti ...
- Game On: Tylenol Supports Sports Mascots
MAD, Fern Siegel - Thursday, January 9, 2025
Created by Doner, the spot airs during playoffs and pre-game Super B ...
- Sexy And I Know It: Zumba Brings Back Redfoo
Marketing Daily, Sarah Mahoney - Thursday, January 9, 2025
The playful campaign turns self-doubt gremlins into a fitness happy hour. ...
- New Research, Plus CES Intros, Show Growth Of Wearables For Health
Marketing Daily, Les Luchter - Wednesday, January 8, 2025
For diabetics, the watch-size device Isaac measures blood glucose levels using t ...
- CES Targets Sleep Health As Ex-Fitbit CMO Preps Somnee For The Masses
Pharma & Health Insider, Les Luchter - Thursday, January 9, 2025
The neurostimulating headband helps people fall asleep faster and sleep longer, accordi ...