The NCAA will allow alcohol advertising during championship events, including March Madness, reversing a longstanding policy, The Deseret News reports.
The shift, which is opposed by the U.S. Alcohol Policy Alliance and nine state health agencies, is driven by money. “The NCAA Division I Board of Directors changed these policies to maximize the
revenue the association returns to member schools they are investing more and more in student-athletes on their campuses,” said Dan Gavitt, NCAA senior vice president of basketball. Gavitt added
that the change also brings NCAA Championships in line with most schools and conferences.
Read the whole story at Deseret News »