- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?
TV Watch, Wayne Friedman - Friday, April 16, 2021
With the influx of sports betting/gaming growing in conjunction with content ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimat ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- NCAA's March Madness Is 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
Overall, around 100 advertisers will participate in the tournament. Around 80% ...
- Dish Network, DraftKings Make Integration Deal With Sports Wagering
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Initially, Dish customers can wager on NCAA basketball, NBA and NHL ga ...
- NBA's First-Week Ratings Highest Since 2012
Television News Daily, Wayne Friedman - Wednesday, December 30, 2020
National TV ratings for Week 1 of the NBA season showed stro ...
- 'GQ' Teams With NBA Star On First Guest-Curated Product Box
Publishers Daily, Sara Guaglione - Friday, October 2, 2020
GQ is partnering with NBA star Kevin Love on its latest "Be ...
- NBA Playoffs: 38 Games Averaging 2 Million Viewers, National TV Ad Spend $290.6 Million
Television News Daily, Wayne Friedman - Thursday, September 3, 2020
Thirty-eight NBA Playoffs games have averaged 1.96 million Nielsen-measured viewers, with nation ...
- Automaker TV Spending Almost At Pre-Pandemic Levels
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 1, 2020
In August, 8.9% of automaker ad impressions came during NBA games, whi ...
- NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings Cancelled
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The NBA postponed three playoff games Wednesday in the wake of t ...
- Prime-Time Non-Sports Marketers Might Bet On Sports Programming This Fall
TV Watch, Wayne Friedman - Tuesday, August 4, 2020
TV viewers are hungry for anything new and familiar. This week's midsumme ...
- Netflix Saves 'The Last Dance' For Summer
TVBlog, Adam Buckman - Friday, June 26, 2020
ESPN's Michael Jordan documentary "The Last Dance" could be in position ...
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
Television News Daily, Wayne Friedman - Friday, May 1, 2020
National TV took an expected major decline in March -- down 12. ...
- AT&T's Q1 Ad Revenues Sink 12.9%, Pay TV Business Revenue Declines
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
AT&T's Q1 ad revenues fell 12.9% to $1.5 billion, while its p ...
- ESPN Earns Big Viewing With Jordan-Focused Documentary 'The Last Dance'
Television News Daily, Wayne Friedman - Monday, April 20, 2020
ESPN has no live NBA games -- but it has Michael Jord ...
- 100 Days That Changed The Game
MediaDailyNews, Jon Stainer - Wednesday, April 15, 2020
The NBA demonstrated decisive leadership after a player tested positive for COVID-1 ...
- COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming
Television News Daily, Wayne Friedman - Tuesday, April 14, 2020
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger ga ...
- 'March Madness' Average Ad Unit Costs
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
In light of the National College Athletic Associations decision to cancel t ...
- NBA Suspends Its Season 'Until Further Notice' Due To A Player's Positive Coronavirus Test
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
The NBA has made a dramatic decision to suspend its season "unt ...
- Networks Could Lose Millions In Sports Advertising, With Big Hits To NBA, NHL, NCAA
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
Around $700 million in advertising deals would be lost to ESPN, AB ...
- NCAA Cancels March Madness, $1B In National TV Ads Lost
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
On Thursday the NCAA announced its "March Madness" month-long event for bo ...
- Coors Light Pulls Ad That Might Be Viewed As Joking About Self-Quarantine
Marketing Daily, P.J. Bednarski - Wednesday, March 11, 2020
Ad that says Coors is the "Official Beer of Working Remotely" h ...
- Sports Media Brands Record Big Rise In TikTok Followers
Digital News Daily, Gavin O'Malley - Tuesday, February 25, 2020
Between January and February, the average sports media outlet saw its TikT ...
- State Farm Launches Campaign Featuring New Jake
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2020
"Jake from State Farm is a living, breathing embodiment of a go ...
- NBA All-Star Game Gets TV Ratings Gain: New Format, Kobe Bryant Tribute
Television News Daily, Wayne Friedman - Tuesday, February 18, 2020
A new, compelling format for the NBA All-Star Game Saturday had positi ...
- NBA All Star Game: No TV Ads In The Fourth Quarter, Charity Awards To Be Given
Television News Daily, Wayne Friedman - Friday, February 14, 2020
As part of an incentive to keep viewers watching until the en ...
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Television News Daily, Wayne Friedman - Tuesday, February 11, 2020
Although early-season NBA TV ratings have been mediocre at best, TNT h ...
- Kobe Bryant Was Important To Ad World, As Well As Sports
Marketing Daily, Tanya Gazdik - Sunday, January 26, 2020
Kobe Bryant was best known as a longtime endorser for Nike, b ...
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
TV Watch, Wayne Friedman - Friday, January 17, 2020
California became the first state to pass a law that overrode t ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019
Research Intelligencer, Rob Williams - Friday, January 10, 2020
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving f ...