- March Madness Nears Sellout, Single-Digit Ad Price Gains
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...
- The Home Depot Signs 3-Year NCAA Deal, Breaks New Shaq Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 12, 2024
Just in time for March Madness, retailer sets a new campaign ...
- Big Ten Conference Picks Blue Diamond As Official Snack
Out to Launch, Fern Siegel - Tuesday, March 5, 2024
Blue Diamond will be a strong presence at Big Ten basketball a ...
- Nike Showers Caitlin Clark With OOH Honors
Marketing Daily, Sarah Mahoney - Monday, March 4, 2024
As the Iowa point guard shattered the 54-year-old NCAA scoring record, billboar ...
- ESPN Preps For March Madness With 'Anyone Can Bracket'
MAD, Fern Siegel - Friday, March 1, 2024
The network's Tournament Challenge is back. Last year, it hit a reco ...
- X Signs Content Deal with The Big 3, Expands 'Video-First' Strategy
MediaDailyNews, Colin Kirkland - Wednesday, February 28, 2024
Looking to ramp up its "video-first" strategy, X has signed an exclusi ...
- Sinclair Gets $115M Investment From Amazon For Diamond Sports Financial Restructuring
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
Amazon's deal will put its streaming app unit Bally Sports+ in t ...
- Shopping Spree With Basketball Stars? AT&T Dreams Up Experiential Prizes
Marketing Daily, Les Luchter - Monday, December 18, 2023
Humorous spot touting contest is set in the "NBA Dream Department" ...
- 'NBA Cup' Game Scores Big With 4.6M Viewers, November Ads Up 26%
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earn ...
- NCAA Considers Paying Athletes Directly From Colleges
MediaDailyNews, Wayne Friedman - Wednesday, December 6, 2023
In a move that would change the way the college sports busine ...
- On Record Sales, Skechers Jumps Into Basketball
Marketing Daily, Sarah Mahoney - Friday, October 27, 2023
With the start of the NBA season, the casual shoe brand sho ...
- NBA Cup 'In-Season' Tournament: Looking For Early-Season NFL-Like Buzz?
TV Watch, Wayne Friedman - Friday, October 27, 2023
The NBA has come up with the month-long NBA Cup tournament, ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- NFL Players Competing In '28 Summer LA Olympics? No Blocking Right Now
TV Watch, Wayne Friedman - Friday, October 20, 2023
The NFL is mulling the idea of its players participating in t ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Erik Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- ESPN Possible New Owners: The Sports Leagues Themselves?
TV Watch, Wayne Friedman - Tuesday, July 25, 2023
According to a CNBC report, ESPN is talking with the biggest spor ...
- Nike Breaks The Mold With Offbeat Denver Nuggets Spot
Marketing Daily, Sarah Mahoney - Tuesday, June 13, 2023
Stop us if you've heard this one: Nike congratulates MVP Nikola Jo ...
- NBA Finals Viewing Down 6%, National TV Advertising At $112M
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
This year's finals pulled in $112.3 million in national TV advertising, accordi ...
- NBA Playoffs So Far: Viewing Up 5% To 12% Versus 2022
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
TNT's Game 7 of the Eastern Conference Finals, which earned 11.9 milli ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 20, 2023
The campaign for the Woman's National Basketball Association demonstrates how fans c ...
- CNN's Trump Town Hall Earns 3.31M Viewers
Television News Daily, Wayne Friedman - Friday, May 12, 2023
CNN's "Republican Presidential Town Hall" event featuring an interview with former Preside ...
- Google Debuts Fold Phone Spots Following I/O 2023
Search & Performance Insider, Laurie Sullivan - Thursday, May 11, 2023
The Google Fold announcement with video spots is the next chapter ...
- Nike Anoints Durant While Adidas Lands In More Hot Water
Marketing Daily, Sarah Mahoney - Monday, May 1, 2023
Big news in Sneakerville: Nike crowned NBA great Kevin Durant with ...
- Live TV Sports: Everyone Wants A Piece Of The Action -- No Matter How Small
TV Watch, Wayne Friedman - Tuesday, April 25, 2023
TV stations and networks must now consider that live sports needs ...
- Hoopla: Kevin Hart, Steph Curry Promote Chase Freedom Card
MAD, Fern Siegel - Friday, April 21, 2023
The credit card's campaign dovetails with the NBA Playoffs. ...
- NBA Scores Strong Ratings, Ad Deals Vs. Year Ago
Television News Daily, Wayne Friedman - Friday, April 21, 2023
Viewing for early rounds of the NBA playoffs is up 12% v ...
- NBA Playoffs Arrive Saturday To Thrill And Amaze Fans For 9 Weeks
TVBlog, Adam Buckman - Thursday, April 13, 2023
For basketball fans, the best part of the TV year starts ...
- National TV Faces Tough Linear Ad Market, Especially Disney
Television News Daily, Wayne Friedman - Tuesday, April 11, 2023
Walt Disney may be facing a more difficult linear TV advertising mark ...
- Giant Spoon Conceives Giant Ball For AT&T
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Mia ...