Tag results for "basketball"
- Google Extends NBA Playoff Sponsorship For Google Pixel On ESPNGoogle is expanding its on-air TV ad presence with sports as i ...
- Why A College Athlete Ruling Is A Slam Dunk For Influencer MarketingNow, through brand endorsements, promotions, and their virtual personalities, college athletes a ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming RisesNBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million v ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBAWarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?Football and basketball are at the top of the list when ...
- Discovery Inc. Starts Discovery Sports -- Does It Signal More To Come?It's got March Madness and the NBA. But the "NFL Sunday Ticke ...
- Hasbro, Reebok Partner For Basketball CollabHasbro and Reebok are partnering for a “nostalgic basketball collaboration rooted ...
- Michelob Ultra, Hennessy Debut Campaigns During NBA Playoff CoverageMajor athletes take center stage in the Michelob Ultra campaign, while Hennessy ...
- Walt 'Clyde' Frazier: The Best Broadcaster In AmericaClyde may not realize this, but he is one of the tr ...
- Google Becomes WNBA Changemaker For Women's National Basketball AssociationJoining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?With the influx of sports betting/gaming growing in conjunction with content ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- First Half Of March Madness Down 18% From 2019CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- NCAA's March Madness Is 'Virtually Sold Out'Overall, around 100 advertisers will participate in the tournament. Around 80% ...
- Dish Network, DraftKings Make Integration Deal With Sports WageringInitially, Dish customers can wager on NCAA basketball, NBA and NHL ga ...
- NBA's First-Week Ratings Highest Since 2012National TV ratings for Week 1 of the NBA season showed stro ...
- 'GQ' Teams With NBA Star On First Guest-Curated Product BoxGQ is partnering with NBA star Kevin Love on its latest "Be ...
- NBA Playoffs: 38 Games Averaging 2 Million Viewers, National TV Ad Spend $290.6 MillionThirty-eight NBA Playoffs games have averaged 1.96 million Nielsen-measured viewers, with nation ...
- Automaker TV Spending Almost At Pre-Pandemic LevelsIn August, 8.9% of automaker ad impressions came during NBA games, whi ...
- NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings CancelledThe NBA postponed three playoff games Wednesday in the wake of t ...
- Prime-Time Non-Sports Marketers Might Bet On Sports Programming This FallTV viewers are hungry for anything new and familiar. This week's midsumme ...
- Netflix Saves 'The Last Dance' For SummerESPN's Michael Jordan documentary "The Last Dance" could be in position ...
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 PullbackNational TV took an expected major decline in March -- down 12. ...
- AT&T's Q1 Ad Revenues Sink 12.9%, Pay TV Business Revenue DeclinesAT&T's Q1 ad revenues fell 12.9% to $1.5 billion, while its p ...
- ESPN Earns Big Viewing With Jordan-Focused Documentary 'The Last Dance'ESPN has no live NBA games -- but it has Michael Jord ...
- 100 Days That Changed The GameThe NBA demonstrated decisive leadership after a player tested positive for COVID-1 ...
- COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming"March Madness" 2019 viewers increased news viewing by 32.3%, a larger ga ...
- 'March Madness' Average Ad Unit CostsIn light of the National College Athletic Associations decision to cancel t ...
- NBA Suspends Its Season 'Until Further Notice' Due To A Player's Positive Coronavirus TestThe NBA has made a dramatic decision to suspend its season "unt ...
- Networks Could Lose Millions In Sports Advertising, With Big Hits To NBA, NHL, NCAAAround $700 million in advertising deals would be lost to ESPN, AB ...
