- NBA Playoffs So Far: Viewing Up 5% To 12% Versus 2022
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
TNT's Game 7 of the Eastern Conference Finals, which earned 11.9 milli ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 20, 2023
The campaign for the Woman's National Basketball Association demonstrates how fans c ...
- CNN's Trump Town Hall Earns 3.31M Viewers
Television News Daily, Wayne Friedman - Friday, May 12, 2023
CNN's "Republican Presidential Town Hall" event featuring an interview with former Preside ...
- Google Debuts Fold Phone Spots Following I/O 2023
Inside Performance, Laurie Sullivan - Thursday, May 11, 2023
The Google Fold announcement with video spots is the next chapter ...
- Nike Anoints Durant While Adidas Lands In More Hot Water
Marketing Daily, Sarah Mahoney - Monday, May 1, 2023
Big news in Sneakerville: Nike crowned NBA great Kevin Durant with ...
- Live TV Sports: Everyone Wants A Piece Of The Action -- No Matter How Small
TV Watch, Wayne Friedman - Tuesday, April 25, 2023
TV stations and networks must now consider that live sports needs ...
- Hoopla: Kevin Hart, Steph Curry Promote Chase Freedom Card
MAD, Fern Siegel - Friday, April 21, 2023
The credit card's campaign dovetails with the NBA Playoffs. ...
- NBA Scores Strong Ratings, Ad Deals Vs. Year Ago
Television News Daily, Wayne Friedman - Friday, April 21, 2023
Viewing for early rounds of the NBA playoffs is up 12% v ...
- NBA Playoffs Arrive Saturday To Thrill And Amaze Fans For 9 Weeks
TVBlog, Adam Buckman - Thursday, April 13, 2023
For basketball fans, the best part of the TV year starts ...
- National TV Faces Tough Linear Ad Market, Especially Disney
Television News Daily, Wayne Friedman - Tuesday, April 11, 2023
Walt Disney may be facing a more difficult linear TV advertising mark ...
- Giant Spoon Conceives Giant Ball For AT&T
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Mia ...
- Sports Gambling/Gaming Continues To Fuel More Sharp National TV Ad Growth
Television News Daily, Wayne Friedman - Friday, April 7, 2023
Through the NFL, NCAA basketball season and NBA pre-playoff action, online gambling/gami ...
- March Madness TV Commercials Post Dramatically Higher Online Engagement
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewersh ...
- Google's NBA Pixel Arena App Gets An Update In Time For The Playoffs
Inside Performance, Laurie Sullivan - Thursday, March 30, 2023
Google and the NBA announced updates to the NBA and Google Pix ...
- March Madness Sees 22% Ad Gain, Steady Viewing
Television News Daily, Wayne Friedman - Friday, March 24, 2023
The March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- Hormel Smokes March Madness Basketball Courts For 'Hardcourt' Bacon
Marketing Daily, Steve Ellwanger - Thursday, March 16, 2023
"Using the real hardwood from the most elite floors in college basketba ...
- Diamond Sports Group Files For Chapter 11 Bankruptcy
Television News Daily, Wayne Friedman - Wednesday, March 15, 2023
Diamond Sports says it will continue to air games from Major Leag ...
- Pepsi Zero Sugar Asks Fans To Predict March Madness Losers
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The prize is $100,000 for correctly predicting teams that lost each rou ...
- Degree Celebrates Walk-On Wonders
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence ...
- NCAA's March Madness Near Sellout Levels
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
Despite an overall slowdown in near-term national TV ad sales, the NC ...
- Aflac Adds Coaches To March Madness Roster
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2023
In collaboration with Coach Staley, Aflac is launching "Dawn's List," which outlin ...
- RSN Bad Plays: Local Pro Sports Teams' Retro Pull Back To Broadcast TV?
TV Watch, Wayne Friedman - Wednesday, March 1, 2023
Pro sports teams are turning to the possibility of over-the-air broadcast ...
- Regular-Season College Basketball Sees 7% Increase In Viewing, TV Spend Up 22%
Television News Daily, Wayne Friedman - Tuesday, February 21, 2023
A year ago, over the same period, impressions totaled 14.9 billion, whi ...
- Kia Preps NBA All-Star Effort
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2023
The activation was Inspired by Kia's campaign "Legends of the Driveway" fr ...
- Local Sports Teams' TV Contracts: What's The Value If Diamond Sports Files For Bankruptcy?
TV Watch, Wayne Friedman - Wednesday, December 21, 2022
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financi ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...