Tag results for "basketball"
- NBA's First-Week Ratings Highest Since 2012National TV ratings for Week 1 of the NBA season showed stro ...
- 'GQ' Teams With NBA Star On First Guest-Curated Product BoxGQ is partnering with NBA star Kevin Love on its latest "Be ...
- NBA Playoffs: 38 Games Averaging 2 Million Viewers, National TV Ad Spend $290.6 MillionThirty-eight NBA Playoffs games have averaged 1.96 million Nielsen-measured viewers, with nation ...
- Automaker TV Spending Almost At Pre-Pandemic LevelsIn August, 8.9% of automaker ad impressions came during NBA games, whi ...
- NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings CancelledThe NBA postponed three playoff games Wednesday in the wake of t ...
- Prime-Time Non-Sports Marketers Might Bet On Sports Programming This FallTV viewers are hungry for anything new and familiar. This week's midsumme ...
- Netflix Saves 'The Last Dance' For SummerESPN's Michael Jordan documentary "The Last Dance" could be in position ...
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 PullbackNational TV took an expected major decline in March -- down 12. ...
- AT&T's Q1 Ad Revenues Sink 12.9%, Pay TV Business Revenue DeclinesAT&T's Q1 ad revenues fell 12.9% to $1.5 billion, while its p ...
- ESPN Earns Big Viewing With Jordan-Focused Documentary 'The Last Dance'ESPN has no live NBA games -- but it has Michael Jord ...
- 100 Days That Changed The GameThe NBA demonstrated decisive leadership after a player tested positive for COVID-1 ...
- COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming"March Madness" 2019 viewers increased news viewing by 32.3%, a larger ga ...
- 'March Madness' Average Ad Unit CostsIn light of the National College Athletic Associations decision to cancel t ...
- NBA Suspends Its Season 'Until Further Notice' Due To A Player's Positive Coronavirus TestThe NBA has made a dramatic decision to suspend its season "unt ...
- Networks Could Lose Millions In Sports Advertising, With Big Hits To NBA, NHL, NCAAAround $700 million in advertising deals would be lost to ESPN, AB ...
- NCAA Cancels March Madness, $1B In National TV Ads LostOn Thursday the NCAA announced its "March Madness" month-long event for bo ...
- Coors Light Pulls Ad That Might Be Viewed As Joking About Self-QuarantineAd that says Coors is the "Official Beer of Working Remotely" h ...
- Sports Media Brands Record Big Rise In TikTok FollowersBetween January and February, the average sports media outlet saw its TikT ...
- State Farm Launches Campaign Featuring New Jake"Jake from State Farm is a living, breathing embodiment of a go ...
- NBA All-Star Game Gets TV Ratings Gain: New Format, Kobe Bryant TributeA new, compelling format for the NBA All-Star Game Saturday had positi ...
- NBA All Star Game: No TV Ads In The Fourth Quarter, Charity Awards To Be GivenAs part of an incentive to keep viewers watching until the en ...
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price HikesAlthough early-season NBA TV ratings have been mediocre at best, TNT h ...
- Kobe Bryant Was Important To Ad World, As Well As SportsKobe Bryant was best known as a longtime endorser for Nike, b ...
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?California became the first state to pass a law that overrode t ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019Infiniti's 60-second spot during the NCAA season highlighted its charitable giving f ...
- Cultivating Hispanic Basketball Fans Scores Points On, Off The CourtU.S. Hispanics are younger, concentrated in urban areas, and have been integr ...
- NBA Digital, Turner Start D2C TV Streaming Platform Featuring Live GamesTurner and NBA Digital say they are launching the first sports leag ...
- Express Includes NBA Standouts In CampaignOfficial NBA partner Express has lined up some of the league’s t ...
- Autotrader Renews NBA PartnershipThe brand is the exclusive partner of the NBA on TNT's Tip-O ...
- Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest DealO'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its late ...
