- Tom Brady Rides A Goat, Dick's Rides The Moment
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2025
The sports retailer enlists athletic icons and a viral YouTuber to dri ...
- Energy Drink Brand Celsius Partners With Players From Every March Madness Team
Marketing Daily, Danielle Oster - Tuesday, March 18, 2025
"Energizing The Madness" campaign represents the brand's largest name, image, and likene ...
- Michelob Ultra Awards Fan A 10-Day Dream Contract In New NBA Contest
Marketing Daily, Teresa Buyikian - Monday, March 17, 2025
It's as close as most consumers will ever get to a profession ...
- Buffalo Wild Wings 'Eyes' March Madness
MAD, Fern Siegel - Thursday, March 13, 2025
The campaign highlights B-Dubs as the ultimate destination to watch the basketba ...
- March Madness 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Thursday, March 13, 2025
Executives did not provide financial details including price hikes, but a Paramou ...
- NBA, WBD Aftermath: Zaslav Says It Was A 'Great Decision'
TV Watch, Wayne Friedman - Monday, March 10, 2025
It may have lost one of the most important U.S. sports ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The Game
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
The beauty brand celebrates the basketball phenom with her very own sha ...
- Serena Williams To Help Craft Visual Identity For WNBA's Toronto Tempo
Marketing Daily, Danielle Oster - Wednesday, March 5, 2025
With an ownership stake in the team, the tennis legend will he ...
- Tatum Shoots For Amica Insurance
MAD, Fern Siegel - Tuesday, March 4, 2025
The "Protect Your Legacy" spot by Mother New York runs through J ...
- Feisty Female Has A Hoop Dream On Netflix
TVBlog, Adam Buckman - Thursday, February 27, 2025
A woman takes over the family pro-basketball business and the men ...
- Powerade Returns For March Madness With 'It Takes More To Get This Far'
Marketing Daily, Danielle Oster - Tuesday, February 25, 2025
Campaign will include UConn Huskies forward Alex Karaban and University of Arizo ...
- NBA's Jalen Green Shoots For Wingstop
MAD, Fern Siegel - Friday, February 21, 2025
72andSunny produced the "Bring the Flavor" creative. ...
- Air Ball: NBA All Star Game Misses Nielsen Net
TV Watch, Wayne Friedman - Friday, February 21, 2025
The NBA just recorded its second-worst performance of the NBA All-Star Ga ...
- After Venu Sports: ESPN Bets Streaming Alone As 'Sports Destination'
TV Watch, Wayne Friedman - Monday, February 17, 2025
Disney is surely focusing heavily on this product launch, with ESPN ...
- Adidas Tackles Athlete Self-Doubt, Launches $850 Sneakers
Marketing Daily, Sarah Mahoney - Thursday, February 13, 2025
The company is rolling out the next phase of "You Got Thi ...
- Hooping It Up: Kendall-Jackson Launches Co-Branded Wines With NBA
Marketing Daily, Teresa Buyikian - Tuesday, February 11, 2025
Kendall-Jackson Wines' new collection features labels by artist Victor Solomon, who al ...
- Samsung Galaxy Becomes Founding Partner For Women's Basketball League, 'Unrivaled'
Marketing Daily, Danielle Oster - Friday, January 10, 2025
Samsung Galaxy serves as technology partner for the three-on-three women's basketball leag ...
- Soft Q1, Q2 2025 Sports Ad Market To Hit WBD: Analyst
Television News Daily, Wayne Friedman - Monday, January 13, 2025
WBD ad revenues are expected to decline 7.6% in Q1 to $1. ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions Rise
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
Total national TV ad revenue from the league's core networks - ESP ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?
TV Watch, Wayne Friedman - Monday, December 23, 2024
NBA games on ABC, ESPN, and TNT are down 19% so f ...
- X Expands Exclusive Content Partnership With NBA
MediaDailyNews, Colin Kirkland - Wednesday, December 18, 2024
X has extended its partnership with the NBA, promising new experiences f ...
- 'Speed' Demon: Fox 1 Shoe Designed For Sacramento Kings' Guard
MAD, Fern Siegel - Thursday, December 12, 2024
The first signature shoe for De'Aaron has in-house creative by Curry Brand/Und ...
- WBD Settles With NBA: But Is It Enough For Advertisers?
TV Watch, Wayne Friedman - Tuesday, November 19, 2024
WBD will get international games, expanded video clips rights, and other N ...
- Amica, Boston Celtics Push Commitment To New England
MAD, Fern Siegel - Tuesday, October 29, 2024
Mother New York's spot underscores how the insurer and team show ...
- Minnesota Timberwolves Transform 'Nice' Into Hard-Core Athleticism
MAD, Fern Siegel - Friday, October 25, 2024
Zambezi's creative is led by shooting guard Anthony Edwards and celebrates t ...
- Fall Is Classic With Wild Weekend Of Live Sports
TVBlog, Adam Buckman - Wednesday, October 23, 2024
Even though the Mets lost, the weekend in television sports was amaz ...
- Bodyarmor Enters Into Multiyear Partnership With Knicks Star Jalen Brunson
Marketing Daily, Danielle Oster - Monday, October 21, 2024
The Coca-Cola sports drink brand kicked off a social media campaign featuri ...
- Judge May Reinstate Video Privacy Claims Against NBC
MediaDailyNews, Wendy Davis - Monday, October 21, 2024
On Friday, judge Paul Englemayer suggested that he will reconsider his earli ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
Television News Daily, Wayne Friedman - Wednesday, October 16, 2024
The consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Financial Services Company Zip Drafts WNBA's Kelsey Plum For 'Pay How You Want'
Marketing Daily, Danielle Oster - Wednesday, October 2, 2024
"Our hope is that her fans will feel seen and by associatio ...