• by Fern Siegel , 6 hours ago

Betting app Fanatics Sportsbook is taking a shot at a new campaign with rapper Megan Thee Stallion.

The creative —“Explained by Megan Thee Stallion” — has the singer explain how Fanatics’ FanCash is earned on bets, win or lose, while conducting an orchestra. She details what fans can buy, ending with the tagline: “Winning Hits Different Here.”

The campaign by Anomaly will run throughout the NBA season across TV, OLV, social, podcasts, OOH and influencer activations. Special integrations are planned around the in-season tournament, All-Star Weekend and playoffs. 

The spot, set center court and sporting musicians in team colors, is directed by Grammy-winning filmmaker Calmatic, known for Lil Nas X’s “Old Town Road” and Kendrick Lamar’s “Squabble.”

“Megan stepped seamlessly into the role of orchestra conductor, brought a light, fun energy to the set, and made everything sing with her one-of-a-kind personality and voice. The film feels like a true collaboration between Fanatics Sportsbook and Megan Thee Stallion," Keith Dougherty, Anomaly account director, told Out to Launch.

The campaign marks the third with the agency.