- Cereal Celebrity: Angel Reese Lands On Reese's Puffs
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2024
Brands can't get enough of women's basketball: General Mills has just p ...
- TikTok To Sponsor Washington D.C. Sports Teams Across Leagues
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
TikTok will be the first to have its logo featured on t ...
- Mattel Breaks New Campaign With WNBA's Barbie Night
Marketing Daily, Sarah Mahoney - Friday, August 30, 2024
"Give Limitless Possibilities" focuses on the growth, imagination and self-expression kids g ...
- YES Network, MSG Network Form NYC-Area Sports Streamer GAME
Television News Daily, Wayne Friedman - Thursday, August 29, 2024
'Gotham Advanced Media & Entertainment' (GAME) will be the new streaming ho ...
- Without NBA, TNT Stakes Future On Scripted Dramas
TVBlog, Adam Buckman - Tuesday, August 27, 2024
TNT's last push into scripted dramas kicked off at the Turner Networ ...
- Peacock Scores With Steph Curry In 'Throwback' Comedy
TVBlog, Adam Buckman - Monday, August 5, 2024
Steph Curry handles himself like a TV comedy pro alongside the st ...
- Paris Games First 9 Days: 32.6M Viewers, 77% Over Tokyo's
Television News Daily, Wayne Friedman - Monday, August 5, 2024
Saturday's viewing averaged 34.6 million viewers across all platforms, more than doub ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From Creators
MediaDailyNews, Colin Kirkland - Tuesday, July 30, 2024
Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NB ...
- Warner Bros. Discovery Matches Amazon's NBA Deal: Industry Execs
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
In a statement, WBD's TNT Sports group said: "We have reviewed t ...
- AT&T Partners With Trio Of WNBA Stars Ahead Of All-Star Game
Marketing Daily, Danielle Oster - Wednesday, July 17, 2024
A'ja Wilson and Sabrina Ionescu headline a new mentorship-focused content marketing serie ...
- NBA TV/Streaming Deals Valued At $76B, TNT Taking A Shot?
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
The NBA is reportedly finalizing deals worth an estimated $76 billion ov ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Six Flags Bets On The NBA: Celtics Vs. Mavs
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2024
Six Flags New England is backing Boston. Six Flags Over Texas roo ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- NBA Looks To Go Yards Better Than The NFL - Speaking Exclusively
TV Watch, Wayne Friedman - Wednesday, April 24, 2024
The NBA is looking at the next round of TV contracts, whi ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- Spalding Is 'Always Building,' Just In Time For The Final Four
Marketing Daily, Sarah Mahoney - Friday, April 5, 2024
The basketball heavyweight's new campaign focuses on encouraging the next generation ...
- NCAA Women's Rematch Earns Record 12.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
The rematch game between Iowa and LSU became the most-watched women's basketba ...
- Oreo Aligns With March Madness To Offer A Sweet Score
MAD, Fern Siegel - Monday, April 1, 2024
The brand will convert more than 22 different referee signals into real-ti ...
- AT&T Helps 'Connect' To March Madness
MAD, Fern Siegel - Friday, March 29, 2024
The campaign features some of the biggest basketball stars playing in t ...
- Capital One Shoots Latest March Madness Spots
MAD, Fern Siegel - Monday, March 25, 2024
The NCAA Men's and Women's tournaments span more than three weeks. ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Television News Daily, Wayne Friedman - Monday, March 25, 2024
NCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- Nissan Gets In On The (March) Madness
Marketing Daily, Tanya Gazdik - Tuesday, March 19, 2024
Nissan also is once again offering an online bracket challenge in partnersh ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- March Madness Nears Sellout, Single-Digit Ad Price Gains
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...