• by Fern Siegel , March 13, 2025

March Madness is just that — games, upsets and fan excitement.

To ensure viewers don't miss anything, restaurant/sports bar franchise Buffalo Wild Wings kicks off a new campaign: “So Many TVs. Not Enough Eyes.”

The creative by Anomaly runs across broadcast, paid social, OTT, organic social, and influencer collaborations. A Snapchat Lens will also bring the goggles to life on March 20.

The campaign highlights B-Dubs as the ultimate March Madness destination, with countless screens ensuring fans never miss a moment of the action.

In the 30-second spot, Hank, B-Dubs’ CGI Buffalo and biggest fan, turns into an infomercial spokesperson, explaining there are so many TVs at B-dubs, you can’t even watch them all at once. The solution? “B-Dubs Vision Goggles” lets fans watch the March Madness games at the same time. The spot takes people to www.bdubsvisiongoggles.com, where they can buy the B-Dubs Vision Goggles for $9.99 starting on March 17.

"You may not have heard of N.E.E.D. (Not Enough Eyes Disorder), but it’s a real problem for people at Buffalo Wild Wings during March Madness. So many screens, not enough eyes. And we solved it the only way a slightly inebriated buffalo with wings could. Unhinged? Probably. Unforgettable? We sure hope so," said Dan Berenson, creative director at Anomaly.

Two 15-second spots accompany the campaign: “Eyes Wide Open”  and  “Patent.”

The campaign focuses on B-Dubs as America’s sports bar and the best  option for watching March Madness. “So Many TVs. Not Enough Eyes.” is the latest iteration in “Let’s Go Sports Bar.” The brand's spokesbuffalo was introduced in 2023.