- Early NBA, College Basketball Trending Down - A Cause For Concern?
TV Watch, Wayne Friedman - Monday, December 23, 2024
NBA games on ABC, ESPN, and TNT are down 19% so f ...
- X Expands Exclusive Content Partnership With NBA
MediaDailyNews, Colin Kirkland - Wednesday, December 18, 2024
X has extended its partnership with the NBA, promising new experiences f ...
- 'Speed' Demon: Fox 1 Shoe Designed For Sacramento Kings' Guard
MAD, Fern Siegel - Thursday, December 12, 2024
The first signature shoe for De'Aaron has in-house creative by Curry Brand/Und ...
- WBD Settles With NBA: But Is It Enough For Advertisers?
TV Watch, Wayne Friedman - Tuesday, November 19, 2024
WBD will get international games, expanded video clips rights, and other N ...
- Amica, Boston Celtics Push Commitment To New England
MAD, Fern Siegel - Tuesday, October 29, 2024
Mother New York's spot underscores how the insurer and team show ...
- Minnesota Timberwolves Transform 'Nice' Into Hard-Core Athleticism
MAD, Fern Siegel - Friday, October 25, 2024
Zambezi's creative is led by shooting guard Anthony Edwards and celebrates t ...
- Fall Is Classic With Wild Weekend Of Live Sports
TVBlog, Adam Buckman - Wednesday, October 23, 2024
Even though the Mets lost, the weekend in television sports was amaz ...
- Bodyarmor Enters Into Multiyear Partnership With Knicks Star Jalen Brunson
Marketing Daily, Danielle Oster - Monday, October 21, 2024
The Coca-Cola sports drink brand kicked off a social media campaign featuri ...
- Judge May Reinstate Video Privacy Claims Against NBC
MediaDailyNews, Wendy Davis - Monday, October 21, 2024
On Friday, judge Paul Englemayer suggested that he will reconsider his earli ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
Television News Daily, Wayne Friedman - Wednesday, October 16, 2024
The consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Financial Services Company Zip Drafts WNBA's Kelsey Plum For 'Pay How You Want'
Marketing Daily, Danielle Oster - Wednesday, October 2, 2024
"Our hope is that her fans will feel seen and by associatio ...
- Cereal Celebrity: Angel Reese Lands On Reese's Puffs
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2024
Brands can't get enough of women's basketball: General Mills has just p ...
- TikTok To Sponsor Washington D.C. Sports Teams Across Leagues
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
TikTok will be the first to have its logo featured on t ...
- Mattel Breaks New Campaign With WNBA's Barbie Night
Marketing Daily, Sarah Mahoney - Friday, August 30, 2024
"Give Limitless Possibilities" focuses on the growth, imagination and self-expression kids g ...
- YES Network, MSG Network Form NYC-Area Sports Streamer GAME
Television News Daily, Wayne Friedman - Thursday, August 29, 2024
'Gotham Advanced Media & Entertainment' (GAME) will be the new streaming ho ...
- Without NBA, TNT Stakes Future On Scripted Dramas
TVBlog, Adam Buckman - Tuesday, August 27, 2024
TNT's last push into scripted dramas kicked off at the Turner Networ ...
- Peacock Scores With Steph Curry In 'Throwback' Comedy
TVBlog, Adam Buckman - Monday, August 5, 2024
Steph Curry handles himself like a TV comedy pro alongside the st ...
- Paris Games First 9 Days: 32.6M Viewers, 77% Over Tokyo's
Television News Daily, Wayne Friedman - Monday, August 5, 2024
Saturday's viewing averaged 34.6 million viewers across all platforms, more than doub ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From Creators
MediaDailyNews, Colin Kirkland - Tuesday, July 30, 2024
Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NB ...
- Warner Bros. Discovery Matches Amazon's NBA Deal: Industry Execs
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
In a statement, WBD's TNT Sports group said: "We have reviewed t ...
- AT&T Partners With Trio Of WNBA Stars Ahead Of All-Star Game
Marketing Daily, Danielle Oster - Wednesday, July 17, 2024
A'ja Wilson and Sabrina Ionescu headline a new mentorship-focused content marketing serie ...
- NBA TV/Streaming Deals Valued At $76B, TNT Taking A Shot?
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
The NBA is reportedly finalizing deals worth an estimated $76 billion ov ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Six Flags Bets On The NBA: Celtics Vs. Mavs
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2024
Six Flags New England is backing Boston. Six Flags Over Texas roo ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- NBA Looks To Go Yards Better Than The NFL - Speaking Exclusively
TV Watch, Wayne Friedman - Wednesday, April 24, 2024
The NBA is looking at the next round of TV contracts, whi ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...