Wingstop, the official wing and chicken partner of the NBA, has a new campaign, which carries the tagline: "Bring the Flavor."

As part of the alliance, Houston Rockets shooting guard Jalen Green is featured in the new spot, which debuted at the NBA All-Star Games. Other 15-second versions appear across digital/social channels, and long-form video is on Green's social nets.

Wingstop offers an array of flavors, including sweet chili glaze, atomic, mango habanero, cajun and hot honey rub.

The Dallas-based company signed with the NBA in October.

72andSunny produced the creative.

Wingstop’s chief revenue officer Mark Christenson called the pairing "a perfect match. Jalen's dynamic style and energy embody the bold, distinctive flavors that make Wingstop a fan favorite. We are excited by the upside of this collaboration because it amplifies our Wingstop’s authentic connection to basketball culture and reinforces our commitment to delivering a flavor that wins."  

Green has scored 20 or more points in 31 of his 54 regular-season appearances this year. He is on track to shoot a career-high 34.8% from beyond the arc, reports ESPN.

Wingstop, founded in 1994, has more than 2,350 locations worldwide.

72andSunny's client work also includes the NFL, Barbie and Venmo.