- Giant Spoon Conceives Giant Ball For AT&T
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Mia ...
- Sports Gambling/Gaming Continues To Fuel More Sharp National TV Ad Growth
Television News Daily, Wayne Friedman - Friday, April 7, 2023
Through the NFL, NCAA basketball season and NBA pre-playoff action, online gambling/gami ...
- March Madness TV Commercials Post Dramatically Higher Online Engagement
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewersh ...
- Google's NBA Pixel Arena App Gets An Update In Time For The Playoffs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 30, 2023
Google and the NBA announced updates to the NBA and Google Pix ...
- March Madness Sees 22% Ad Gain, Steady Viewing
Television News Daily, Wayne Friedman - Friday, March 24, 2023
The March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- Hormel Smokes March Madness Basketball Courts For 'Hardcourt' Bacon
Marketing Daily, Steve Ellwanger - Thursday, March 16, 2023
"Using the real hardwood from the most elite floors in college basketba ...
- Diamond Sports Group Files For Chapter 11 Bankruptcy
Television News Daily, Wayne Friedman - Wednesday, March 15, 2023
Diamond Sports says it will continue to air games from Major Leag ...
- Pepsi Zero Sugar Asks Fans To Predict March Madness Losers
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The prize is $100,000 for correctly predicting teams that lost each rou ...
- Degree Celebrates Walk-On Wonders
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence ...
- NCAA's March Madness Near Sellout Levels
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
Despite an overall slowdown in near-term national TV ad sales, the NC ...
- Aflac Adds Coaches To March Madness Roster
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2023
In collaboration with Coach Staley, Aflac is launching "Dawn's List," which outlin ...
- RSN Bad Plays: Local Pro Sports Teams' Retro Pull Back To Broadcast TV?
TV Watch, Wayne Friedman - Wednesday, March 1, 2023
Pro sports teams are turning to the possibility of over-the-air broadcast ...
- Regular-Season College Basketball Sees 7% Increase In Viewing, TV Spend Up 22%
Television News Daily, Wayne Friedman - Tuesday, February 21, 2023
A year ago, over the same period, impressions totaled 14.9 billion, whi ...
- Kia Preps NBA All-Star Effort
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2023
The activation was Inspired by Kia's campaign "Legends of the Driveway" fr ...
- Local Sports Teams' TV Contracts: What's The Value If Diamond Sports Files For Bankruptcy?
TV Watch, Wayne Friedman - Wednesday, December 21, 2022
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financi ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...
- Shaq Living Large On TV With New HBO Doc, Ubiquitous Commercials
TVBlog, Adam Buckman - Friday, December 2, 2022
Shaquille O'Neal is a big presence on TV, most recently as t ...
- Google Donates $1M To NBA Foundation
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 29, 2022
Google on Tuesday announced a $1 million donation, the largest from ...
- NBA Star Stephen Curry's Shimmy At Center Of Rakuten's Latest Cashback Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Rakuten's latest cashback ad campaign that launched Thursday is all about t ...
- Converse Welcomes Rapper Baby Keem To Brand's Creative Community
Digital News Daily, Colin Kirkland - Wednesday, September 28, 2022
Converse has expanded the roster of its continued "Create Next" campaign, whi ...
- NBA.com Sued For Allegedly Sharing Video Viewing Data With Facebook
Digital News Daily, Wendy Davis - Monday, September 19, 2022
An NBA.com subscriber claims in a class-action complaint that the organization violat ...
- NBA 2K23 Players Can 'Answer The Call'
MAD, Fern Siegel - Wednesday, September 14, 2022
The creative, by adam&eveNYC, is the first work for the brand sin ...
- NBA Teams With Sorare For NFT Fantasy Game
Digital News Daily, Colin Kirkland - Thursday, September 8, 2022
The NBA and National Basketball Players Association have announced a multiyear partnersh ...
- Google Expands Investment In Women's Basketball, Collaborates With ESPN
Performance Marketing Insider, Laurie Sullivan - Thursday, September 1, 2022
Google has become the first women's-only global partner with FIBA, an organizati ...
- Sinclair's Bally Sports+ Streamer To Launch In September
Television News Daily, Wayne Friedman - Wednesday, August 17, 2022
Bally Sports+ will launch Sept. 26 for $19.99 a month, across a ...
- TNT, ESPN Post Strong Q2 Viewer Gains Thanks To NBA, College Basketball
Television News Daily, Wayne Friedman - Friday, July 1, 2022
NBA-fueled live programming on TNT and ESPN in Q2 helped those networ ...