The flavored almonds are now known as the “Official Snack of the Big Ten Conference. There are more than 20 varieties.
The alliance means Blue Diamond will be a strong presence at Big Ten basketball and football events over the next year. Its visibility will be cross-platform: in-stadium signage, digital and social media and other activations.
Blue Diamond ads make their appearance March 6 for the start of the TIAA Big Ten Women’s Basketball Tournament in Minneapolis, followed by the TIAA Big Ten Men’s Basketball Tournament on March 13.
There will be also in-stadium assets at the tournaments.
Blue Diamond's creative agency is McKinney. Spark Foundry is the account's media agency of record.
advertisement
advertisement