- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...
- Google's NBA-Related Search Trends Tell Marketers What They Need To Know
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 8, 2022
Viewership for the 2022 NBA Finals Game 1 rose 37% this ye ...
- NBA Pushes TNT, ESPN Cable Viewing Higher, Fox News Channel Second Best
Television News Daily, Wayne Friedman - Friday, June 3, 2022
TNT led all cable TV networks in prime time with 2.7 milli ...
- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Rakuten and The Golden State Warriors renewed a partnership that will dri ...
- Google Analyzes NBA-Related Searches For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Lotame this week released data showing how audience segments representing NFL enthusias ...
- NBA, Google Virtual Pixel Arena Comes Alive During Basketball Playoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
With the NBA Playoffs underway, the NBA and Google Pixel -- t ...
- LG Sponsors Programming, And Produces And Streams It Too
TV Watch, Steve McClellan - Tuesday, April 5, 2022
LG has produced a new series tied to its NCAA partnership th ...
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The final NCAA games for Duke's storied head coach Mike Krzyzewski deliver ...
- NCAA Gets Really 'Mad,' Surges 24%
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
This year, four games have exceeded 10 million viewers, vs. none la ...
- With Team In The Sweet 16, Gonzaga Star Endorses Gambling
TVBlog, Adam Buckman - Friday, March 25, 2022
When a college basketball star is seen in TV commercials for ...
- Wendy's, Philips Norelco Fire Up March Madness Activations
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2022
Twitch is bringing back "Let's Go! College Hoops" and "SuperFan FaceOff" ...
- Nissan Launches March Madness Effort
Marketing Daily, Tanya Gazdik - Monday, March 14, 2022
"I'm also proud that Nissan is increasing our support of the women ...
- Will March Madness Deliver For QSR Brands?
QSR Insider, Sarah Mahoney - Tuesday, March 15, 2022
Wendy's, Buffalo Wild Wings, Pizza Hut and Denny's are among the bran ...
- NCAA March Madness Tournament Advertising Virtually Sold Out For CBS, Turner
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Tournament ad pricing is seeing "very close to double-digit" percentage gains v ...
- Google NBA Sponsorship Debut Highlights Real Tone In Pixel Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
This weekend's NBA All-Star Game kicks off a multiyear partnership with t ...
- Jeep Launches Effort Featuring Another Legendary Detroiter
Marketing Daily, Tanya Gazdik - Wednesday, February 16, 2022
"African American premium large UV sales are growing faster than the tot ...
- NBA Sees Surprising 10% Rise In National TV Viewership; TNT Up 22%, ESPN Grows 4%
Television News Daily, Wayne Friedman - Wednesday, December 29, 2021
Some analysts say the NBA is part of a general overall upti ...
- State Farm Continues NBA-Themed Creative
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 27, 2021
State Farm used the five nationally televised NBA games on Christmas D ...
- Google Debuts 5G Pixel 6 TV Ad Celebrating Official Fan Phone Of NBA
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 26, 2021
The spot demonstrates all the ways the phone's features help fans expre ...
- Google, Meta, AT&T Use Technology During All-Star NBA Weekend To Reach Fans
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 19, 2023
Google has set up a Pixel Playground free to the public, joini ...
- Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
Digital News Daily, Colin Kirkland - Friday, December 3, 2021
With student athletes now legally allowed to monetize using their name, imag ...
- Crypto.com Takes Over Naming Rights From LA's Staples Center
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2021
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Stapl ...
- Google Extends NBA Playoff Sponsorship For Google Pixel On ESPN
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Google is expanding its on-air TV ad presence with sports as i ...
- Why A College Athlete Ruling Is A Slam Dunk For Influencer Marketing
MediaDailyNews, Colin Kirkland - Wednesday, September 8, 2021
Now, through brand endorsements, promotions, and their virtual personalities, college athletes a ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
Television News Daily, Wayne Friedman - Friday, July 23, 2021
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million v ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when ...
- Discovery Inc. Starts Discovery Sports -- Does It Signal More To Come?
TV Watch, Wayne Friedman - Wednesday, June 30, 2021
It's got March Madness and the NBA. But the "NFL Sunday Ticke ...
- Hasbro, Reebok Partner For Basketball Collab
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 6, 2021
Hasbro and Reebok are partnering for a “nostalgic basketball collaboration rooted ...
- Michelob Ultra, Hennessy Debut Campaigns During NBA Playoff Coverage
Marketing Daily, Les Luchter - Monday, June 7, 2021
Major athletes take center stage in the Michelob Ultra campaign, while Hennessy ...