- Kia Preps NBA All-Star Effort
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2023
The activation was Inspired by Kia's campaign "Legends of the Driveway" fr ...
- Local Sports Teams' TV Contracts: What's The Value If Diamond Sports Files For Bankruptcy?
TV Watch, Wayne Friedman - Wednesday, December 21, 2022
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financi ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...
- Shaq Living Large On TV With New HBO Doc, Ubiquitous Commercials
TVBlog, Adam Buckman - Friday, December 2, 2022
Shaquille O'Neal is a big presence on TV, most recently as t ...
- Google Donates $1M To NBA Foundation
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 29, 2022
Google on Tuesday announced a $1 million donation, the largest from ...
- NBA Star Stephen Curry's Shimmy At Center Of Rakuten's Latest Cashback Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Rakuten's latest cashback ad campaign that launched Thursday is all about t ...
- Converse Welcomes Rapper Baby Keem To Brand's Creative Community
Digital News Daily, Colin Kirkland - Wednesday, September 28, 2022
Converse has expanded the roster of its continued "Create Next" campaign, whi ...
- NBA.com Sued For Allegedly Sharing Video Viewing Data With Facebook
Digital News Daily, Wendy Davis - Monday, September 19, 2022
An NBA.com subscriber claims in a class-action complaint that the organization violat ...
- NBA 2K23 Players Can 'Answer The Call'
MAD, Fern Siegel - Wednesday, September 14, 2022
The creative, by adam&eveNYC, is the first work for the brand sin ...
- NBA Teams With Sorare For NFT Fantasy Game
Digital News Daily, Colin Kirkland - Thursday, September 8, 2022
The NBA and National Basketball Players Association have announced a multiyear partnersh ...
- Google Expands Investment In Women's Basketball, Collaborates With ESPN
Performance Marketing Insider, Laurie Sullivan - Thursday, September 1, 2022
Google has become the first women's-only global partner with FIBA, an organizati ...
- Sinclair's Bally Sports+ Streamer To Launch In September
Television News Daily, Wayne Friedman - Wednesday, August 17, 2022
Bally Sports+ will launch Sept. 26 for $19.99 a month, across a ...
- TNT, ESPN Post Strong Q2 Viewer Gains Thanks To NBA, College Basketball
Television News Daily, Wayne Friedman - Friday, July 1, 2022
NBA-fueled live programming on TNT and ESPN in Q2 helped those networ ...
- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...
- Google's NBA-Related Search Trends Tell Marketers What They Need To Know
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 8, 2022
Viewership for the 2022 NBA Finals Game 1 rose 37% this ye ...
- NBA Pushes TNT, ESPN Cable Viewing Higher, Fox News Channel Second Best
Television News Daily, Wayne Friedman - Friday, June 3, 2022
TNT led all cable TV networks in prime time with 2.7 milli ...
- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Rakuten and The Golden State Warriors renewed a partnership that will dri ...
- Google Analyzes NBA-Related Searches For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Lotame this week released data showing how audience segments representing NFL enthusias ...
- NBA, Google Virtual Pixel Arena Comes Alive During Basketball Playoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
With the NBA Playoffs underway, the NBA and Google Pixel -- t ...
- LG Sponsors Programming, And Produces And Streams It Too
TV Watch, Steve McClellan - Tuesday, April 5, 2022
LG has produced a new series tied to its NCAA partnership th ...
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The final NCAA games for Duke's storied head coach Mike Krzyzewski deliver ...
- NCAA Gets Really 'Mad,' Surges 24%
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
This year, four games have exceeded 10 million viewers, vs. none la ...
- With Team In The Sweet 16, Gonzaga Star Endorses Gambling
TVBlog, Adam Buckman - Friday, March 25, 2022
When a college basketball star is seen in TV commercials for ...
- Wendy's, Philips Norelco Fire Up March Madness Activations
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2022
Twitch is bringing back "Let's Go! College Hoops" and "SuperFan FaceOff" ...
- Nissan Launches March Madness Effort
Marketing Daily, Tanya Gazdik - Monday, March 14, 2022
"I'm also proud that Nissan is increasing our support of the women ...
- Will March Madness Deliver For QSR Brands?
QSR Insider, Sarah Mahoney - Tuesday, March 15, 2022
Wendy's, Buffalo Wild Wings, Pizza Hut and Denny's are among the bran ...
- NCAA March Madness Tournament Advertising Virtually Sold Out For CBS, Turner
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Tournament ad pricing is seeing "very close to double-digit" percentage gains v ...
- Google NBA Sponsorship Debut Highlights Real Tone In Pixel Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
This weekend's NBA All-Star Game kicks off a multiyear partnership with t ...
- Jeep Launches Effort Featuring Another Legendary Detroiter
Marketing Daily, Tanya Gazdik - Wednesday, February 16, 2022
"African American premium large UV sales are growing faster than the tot ...