- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
TV Watch, Wayne Friedman - Friday, January 17, 2020
California became the first state to pass a law that overrode t ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019
Research Intelligencer, - Friday, January 10, 2020
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving f ...
- Cultivating Hispanic Basketball Fans Scores Points On, Off The Court
Marketing Insider, Mario Carrasco - Monday, November 11, 2019
U.S. Hispanics are younger, concentrated in urban areas, and have been integr ...
- NBA Digital, Turner Start D2C TV Streaming Platform Featuring Live Games
Television News Daily, Wayne Friedman - Tuesday, November 5, 2019
Turner and NBA Digital say they are launching the first sports leag ...
- Express Includes NBA Standouts In Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 31, 2019
Official NBA partner Express has lined up some of the league’s t ...
- Autotrader Renews NBA Partnership
Marketing Daily, Tanya Gazdik - Friday, October 25, 2019
The brand is the exclusive partner of the NBA on TNT's Tip-O ...
- Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest Deal
MediaDailyNews, Wayne Friedman - Friday, July 12, 2019
O'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its late ...
- Wish Urges NBA Star To Stay Put
Marketing Daily, Tanya Gazdik - Wednesday, July 3, 2019
Wish is running a series of billboards, mobile digital ads and pri ...
- NBA Finals Down 19% In Viewers
Television News Daily, Wayne Friedman - Saturday, June 15, 2019
The six-game series averaged 14.3 million viewers, down from 17.6 million la ...
- Wells Fargo Partners With GIPHY For GIFs About NBA Playoffs
Publishers Daily, Sara Guaglione - Monday, June 3, 2019
The GIFs -- animated, looped video shorts -- star sports commentator a ...
- 'The Athletic' Hires 14 Staffers To Cover WNBA
Publishers Daily, Melynda Fuller - Tuesday, May 21, 2019
Fourteen women writers will give readers access to all 12 teams. Covera ...
- ABC Turning Over Two Nights Of Prime Time To NFL Draft
TVBlog, Adam Buckman - Thursday, April 25, 2019
To air its eight hours of coverage this week, the network wi ...
- Rakuten Powers Up Stephen Curry Partnership
MAD, Larissa Faw - Friday, April 12, 2019
As global brand ambassador, Curry will play a "pivotal" role in growi ...
- In A First, AT&T's Logo Will Be On All WNBA Uniforms This Season
Marketing Daily, P.J. Bednarski - Monday, April 8, 2019
The telecom reportedly is the first non-apparel brand partner to have i ...
- NCAA's March Madness Has Higher Viewing, But Flat Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, April 2, 2019
Advertising has amounted to 6,284 commercial airings totaling $763.8 million in nation ...
- March Madness Streaming On The Rise
Digital News Daily, Alex Weprin - Monday, April 1, 2019
March Madness Live is setting new records for streams and streaming hour ...
- 7-Eleven, BodyArmor Team On AR For March Madness
Connected Thinking, Chuck Martin - Tuesday, March 26, 2019
The AR feature, created by Zappar, provides two different basketball experiences ...
- 5 Days Of March Madness: Higher TV Ratings, Lower TV Ad Spend
Television News Daily, Wayne Friedman - Monday, March 25, 2019
Nielsen ratings are up 8% so far, averaging a household program 6 ...
- Yahoo Sports Returns With Tourney Pick'em
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2019
Celebrating 20 years of the game, this year Yahoo Sports is offeri ...
- Buffalo Wild Wings Offers March Madness Promos
Marketing Daily, Tanya Gazdik - Monday, March 18, 2019
The sports bar is introducing an in-restaurant response to the spike ...
- Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament
Research Intelligencer, Joe Mandese - Wednesday, March 13, 2019
After the NFL, the NCAA's college men's basketball tournament is the mo ...
- Acura Launches #SuperHandling Challenge
Marketing Daily, Tanya Gazdik - Monday, March 11, 2019
A select group of influencers from across the basketball and sports communiti ...
- Data Reveals Volatility Of Nike Brand, Pre-/Post- Sneaker Explosion
Research Intelligencer, Joe Mandese - Tuesday, March 12, 2019
Few brands have experienced the kind of volatility that Nike has recentl ...
- What Makes March So Mad: New Report Breaks Down NCAA Tournament By Fan/Audience Type
MediaDailyNews, Joe Mandese - Friday, March 8, 2019
In what may be one of the most in-depth analyses to da ...
- Zion Williamson's Nike Shoes Failed. Who's Paying Now?
TV Watch, Wayne Friedman - Monday, February 25, 2019
Maybe there is an opportunity here for Nike. Look for it ...
- Duke Star's Nike Basketball Shoe Disassembles On National TV
Marketing Daily - Top of the News, Thom Forbes - Friday, February 22, 2019
Results of the mishap? The star freshman went to the bench, t ...
- AT&T, NBA Form Broad Partnership, Dream Of 'Immersive Possibilities'
Marketing Daily, P.J. Bednarski - Wednesday, February 6, 2019
The arrangement will allow the company and league to develop other even ...
- Infiniti Intros 'Timeout For The Win' With NCAA
Marketing Daily, Tanya Gazdik - Thursday, January 17, 2019
Infiniti is donating a total of $1 million to Coaches vs. Canc ...
- Basketball Star's Federal Lawsuit Accuses Adidas Of Racketeering
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 20, 2018
The suit says Brian "Tugs" Bowen II was denied the chance ...
- 'Shut Up and Dribble' Scores For Showtime
TVBlog, Les Luchter - Friday, November 2, 2018
Fox News host Laura Ingraham telling LeBron James to "Shut Up a ...