- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- CIAA Unveils 'Live The Legacy' Campaign For Hoop Season
MAD, Larissa Faw - Tuesday, September 25, 2018
The Central Intercollegiate Athletic Association (CIAA) is rolling out its new multi-platfo ...
- Eater, NBA Team For Video Series
Publishers Daily, Sara Guaglione - Thursday, July 12, 2018
The most popular "Home & Away" episode on YouTube follows Lakers play ...
- Adthena Tracks NBA Finals Keyword Terms
Performance Marketing Insider, Laurie Sullivan - Friday, June 22, 2018
Kayak and Expedia came out the biggest winners in terms of cli ...
- Progressive Helps NBA Fans De-stress With Goat Yoga
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
Inspired by Flo, the company's own GOAT, Progressive is inviting NBA fa ...
- App User Drops Suit Against Warriors Over 'Spying' App
Digital News Daily, Wendy Davis - Monday, May 21, 2018
A New York resident who downloaded an app for the Golden Sta ...
- NBA Launches Finals Spot Focusing On Emotions
Marketing Daily, Tanya Gazdik - Friday, May 18, 2018
"Finally Mine" from Translation LLC features current and former NBA stars includi ...
- NCAA Games Propel Turner's Ad Take
Television News Daily, Wayne Friedman - Thursday, April 26, 2018
The NCAA Final Four games pulled in 5% of its overall advertisi ...
- The Detroit Pistons Score With Email
Email Marketing Daily, Ray Schultz - Tuesday, April 24, 2018
The Detroit Pistons are a case study in how a major spor ...
- Kaiser Permanente Enlists Stephen Curry To Promote Mental Resilience
Marketing Daily, Tanya Gazdik - Monday, April 16, 2018
The spot aims to show how mental resilience helps Curry grow ...
- Hulu Sponsorship Deals For 'NBA On TNT' Playoff Games
Television News Daily, Wayne Friedman - Friday, April 13, 2018
Hulu will tout its 'Hulu with Live TV' for the first roun ...
- Viewership, Ad Revenues Up For NBA
Television News Daily, Wayne Friedman - Friday, April 13, 2018
On the eve of its first round of playoffs, the NBA sa ...
- March Madness Grows 5% In National TV Ad Dollars, Ratings Down
Television News Daily, Wayne Friedman - Tuesday, April 3, 2018
Although an early reading of the 2018 NCAA Basketball Tournament championship ga ...
- CBS Wins Week With Stormy Daniels, March Madness
Television News Daily, Wayne Friedman - Tuesday, March 27, 2018
For the week ending March 25, CBS' prime-time average viewers came ...
- Lexus Partners With Oath For 0-60 Bracket Challenge
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2018
Lexus saw a considerable increase in mobile engagement which led it ...
- March Madness Posts 6% Higher National Ad Revenues
Television News Daily, Wayne Friedman - Monday, March 19, 2018
National TV advertising on CBS, TNT, TBS, and truTV totaled $424.9 milli ...
- Marketers Embrace March Madness With Campaigns, Promotions
Marketing Daily, Tanya Gazdik - Friday, March 16, 2018
Wendy's understands the difficult choices in filling out brackets and wants ...
- NCAA's March Madness Scores Big TV Ads, But Records Slower Growth Than Rivals
Television News Daily, Wayne Friedman - Friday, March 9, 2018
The NCAA playoffs earned $1.29 billion in national TV advertising in 201 ...
- How Fake News Stories Jeopardize Brand Reputation
Publishing Insider, Melynda Fuller - Friday, January 5, 2018
Just this week, ESPN fell victim to this ruse, when a sponsor ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Tuesday, September 26, 2017
On Monday (9/25), the NBA uploaded an image to their Instagram pa ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, August 9, 2017
Supported by content shared across platforms in honor of the 25th anniversa ...
- CBS Scores Solid Mid-Single Percentage Q2 Ad Gains
Television News Daily, Wayne Friedman - Monday, August 7, 2017
CBS took in a 6% advertising spike for its TV operations ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, August 2, 2017
On Monday (7/31), ESPN uploaded a YouTube video featuring First Take's Steph ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, July 19, 2017
On Tuesday (7/18), the NBA uploaded an image to its official Instagr ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Friday, June 23, 2017
On Thursday (6/22), the NBA published a YouTube video showing the L ...
- For Foot Locker, Lonzo Has A Ball Roasting Dad LaVar
Marketing Daily, Barry Janoff - Wednesday, June 14, 2017
"There's that day when your dad berates your high school coach ...
- ABC's NBA Finals Up Slightly In Viewership
Television News Daily, Wayne Friedman - Monday, June 5, 2017
Although the NBA Finals has not been very competitive so far, ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, May 22, 2017
On Sunday (5/21), the NBA uploaded a video to the league's offici ...
- NBA Launches Spot Featuring The Legendary Dr. J
Marketing Daily, Tanya Gazdik - Wednesday, May 17, 2017
The 30-second spot from Translation premieres Wednesday night during the season fina ...
- Jack Daniels Playoffs Spot 'Lobbies' For Lynchburg NBA Team
Marketing Daily, Karlene Lukovitz - Thursday, May 11, 2017
Jack Daniels will also be featuring the spot on its owned Facebo ...