- Jack Daniels Playoffs Spot 'Lobbies' For Lynchburg NBA Team
Marketing Daily, Karlene Lukovitz - Thursday, May 11, 2017
Jack Daniels will also be featuring the spot on its owned Facebo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, May 12, 2017
On Wednesday (5/11), the NBA uploaded an image from the Boston Celtic ...
- What Are Your Email Marketing 3-Point Plays?
Email Insider, Loren McDonald - Thursday, May 11, 2017
Now that we're deep into the NBA playoffs (that's basketball, for non-fans ...
- National TV Viewership Dips, Sports Holds
Television News Daily, Wayne Friedman - Wednesday, May 3, 2017
Overall, year-to-year, Disney commands a 35% share of all national sports viewin ...
- NBA Regular Season Scores Higher Overall National TV Advertising
Television News Daily, Wayne Friedman - Thursday, April 13, 2017
TV networks pulled in $628.6 million, up 28% from $492.4 million, f ...
- Stephen Curry, NBA, Kaiser Permanente Take On Mental Health Issues
Marketing Daily, Tanya Gazdik - Monday, April 10, 2017
The campaign is not only designed to address mental wellness in ...
- NEW! Snickers Launches Canadian Version Of 'You're Not You When You're Hungry'
Out to Launch, Amy Corr - Friday, April 7, 2017
Snickers is the official chocolate for the Toronto Raptors, so the brand ...
- Intel Uses LeBron James To Show Off Replay Technology
Marketing Daily, Tanya Gazdik - Thursday, March 30, 2017
This isn't the first time the company has featured sports stars ...
- Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
The Cubs' World Series win was a motivating factor in MLB's ris ...
- NCAA's March Madness Scores Uptick In National Ad Revs
Television News Daily, Wayne Friedman - Thursday, March 30, 2017
So far, March Madness has pulled in $748.6 million for CBS, TB ...
- Food Brands Make Final Four In 'Brand Bracket'
Marketing Daily, Tanya Gazdik - Wednesday, March 29, 2017
Ranked by social following, each brand competes based on actual social engageme ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, March 27, 2017
From Saturday to Sunday, the NBA saw a 5.6% increase in Digit ...
- Auto Brands See March Madness Uptick
Marketing Daily, Tanya Gazdik - Friday, March 24, 2017
"Alfa Romero saw a 14% lift in desktop viewership and a 37. ...
- March Madness Viewership Up, Question Of Paying Players A Nonstarter
TV Watch, Wayne Friedman - Thursday, March 23, 2017
NCAA's men's basketball tournament had its best opening-weekend numbers in 24 yea ...
- Correction: TV Sports Viewing
Television News Daily, Wayne Friedman - Tuesday, March 21, 2017
Correction: In the "TV Sports Viewing Dips, But Basketball Climbs" (March 1 ...
- TV Sports Viewing Dips, But Basketball Climbs
Television News Daily, Wayne Friedman - Friday, March 17, 2017
During 2016, ESPN accounted for 32% of total viewing. NBCUniversal generated 2 ...
- B-Dubs' Madness Push Spans TV, Digital, Social, On-Site
Marketing Daily, Karlene Lukovitz - Thursday, March 16, 2017
Throughout the tourney, the brand will run three humorous ads that dramati ...
- Lexus Offers New Spin On NCAA Bracket Contests Via Yahoo Sponsorship
Marketing Daily, Tanya Gazdik - Friday, March 17, 2017
The luxury automaker is a presenting sponsor of Yahoo Sports' Tourney Pick'e ...
- Allstate Embraces NCAA March 'Mayhem'
Marketing Daily, Tanya Gazdik - Wednesday, March 15, 2017
Allstate will use its unpredictable "Mayhem" character on Twitter and Facebook, whe ...
- AT&T Customers Won't 'Miss A Thing' For Tournament
Marketing Daily, Aaron Baar - Wednesday, March 15, 2017
The new campaign brings to life the ability to watch games ...
- Wendy's Hits The Road For Its First Sponsorship With College Hoops Tourney
MAD, Larissa Faw - Thursday, March 9, 2017
The fast food chain is working with a team of agencies includi ...
- Acura Preps For NCAA March Madness
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2017
The automaker's efforts begin on Selection Sunday with the launch of t ...
- March Madness Scored $1.2B In TV Ad Sales
Television News Daily, Wayne Friedman - Thursday, March 9, 2017
The NCAA Men's Basketball Tournament continues to score steady gains in nation ...
- Without Olympics, Sports Viewing Dips, But Basketball Up
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
While overall sports TV in 2016 grew 5% in Nielsen live program-plus-sa ...
- NBA Posts Better TV Ad Revs
Television News Daily, Wayne Friedman - Friday, February 24, 2017
National TV advertising revenue for NBA programming is up 21% to $430 ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, February 17, 2017
With more than 1.5M Likes on #NBAAllStar posts on the official N ...
- Mountain Dew Plans NBA All-Star Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
Russell Westbrook stars in new creative from BBDO New York where ...
- State Farm Preps For Facebook Live Concert, NBA All-Star Game
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2017
The concert will celebrate community members who volunteered at State Farm-led communi ...
- Judge Sides With Warriors In Battle Over 'Eavesdropping' App
Daily Online Examiner, Wendy Davis - Tuesday, February 14, 2017
The Golden State Warriors, app developer YinzCam and beacon technology company Signal3 ...
- Nike Digs Deeper For 'Out of Nowhere'; Reebok Gets CrossFit Crazy
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2017
First up is Devin Booker's story, which tells how he became t ...