Snickers is the official chocolate for the
Toronto Raptors, so the brand's latest "
You're Not You When You're Hungry" ad stars Raptors point-guard, Cory Joseph.
Two friends watch a
Raptors game when one becomes convinced that his pal looks exactly like Cory Joseph. The friend who looks nothing like Joseph gives his friend a Snickers, for he's clearly confused and hungry. Once
the friend eats a Snickers, he admits that his buddy looks nothing like Joseph.
BBDO Toronto created the campaign, directed by Ben/Dave of Partners
Film.
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