- NBA Bans Social Media Trash Talk
The Social Graf, Erik Sass - Friday, February 10, 2017
The NBA is looking to curb "Twitter wars" between players by reini ...
- Indiana Pacers Boost Sponsorships With Dynamic Email Signatures
Email Marketing Daily, Jess Nelson - Friday, January 27, 2017
The Indiana Pacers partnered with Sigstr, a local Indianapolis-based marketing technology compan ...
- NBA Team Logos Gain Views, But Engagement?
TV Watch, Wayne Friedman - Friday, January 27, 2017
Watching the NBA next season, you'll need to get a little clos ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 20, 2017
The NBA saw a 16% increase in YouTube activity over the pa ...
- NBA Celebrates The New Year (Of The Rooster)
MAD, Larissa Faw - Friday, January 13, 2017
As part of the basketball league's global marketing platform, "This Is W ...
- Commercial-Free Sports TV? Fox Takes A Solo Shot
TV Watch, Wayne Friedman - Friday, December 23, 2016
For its Dec. 30 game between St. John's and Seton Hall women ...
- Spalding Campaign With Chris Paul To Honor Basketball's 125th
Marketing Daily, Barry Janoff - Wednesday, December 14, 2016
The campaign will focus on a digital "call-to-action" effort directing basketball fa ...
- Translation Helps The NBA Further Explain 'Why We Play'
MAD, Larissa Faw - Wednesday, November 2, 2016
In a spot called "Zeroes," Oklahoma City Thunder's Russell Westbrook delivers ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, November 2, 2016
NBA started the month on top of the leaderboard as the 2016- ...
- Kia Launches NBA-Themed Campaign
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2016
The NBA is more popular than ever, and its "diverse and tech-sav ...
- NBA Sponsors Prep Activations
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
New Era, Mountain Dew, Kia and American Express are among the bran ...
- 'Rolling Stone' Pulls Story About NBA, Domestic Violence
The Daily Blog, Sara Guaglione - Monday, October 24, 2016
Rolling Stone is developing a pattern when it comes to its stori ...
- Cleveland Cavaliers Capitalize On Mobile Engagement With Urban Airship
Email Marketing Daily, Jess Nelson - Friday, October 21, 2016
The 2016-2017 NBA season tips off next week as the Cleveland Cavalie ...
- No Entertainment/Licensing Money For NCAA Athletes
TV Watch, Wayne Friedman - Tuesday, October 4, 2016
The U.S. Supreme Court has decided determining whether college athletes should ...
- Digital Startup PressPlay Teams WIth NBA's Curry For Exclusive Content
Mobile Marketing Daily, Sara Guaglione - Wednesday, August 31, 2016
Curry, a two-time NBA MVP and Golden State Warriors point guard, wi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, August 22, 2016
NBA recorded a strong weekend of engagement as the brand celebrated Te ...
- NEW! Nike Launches 'Unlimited Together' Supporting USA Basketball
Out to Launch, Amy Corr - Thursday, August 18, 2016
Nike created "Unlimited Together,"
a 2:30 black-and-white video supporting the U ...
- NEW! In New Foot Locker Campaign, James Harden's Inner Voice Is Colin Farrell
Out to Launch, Amy Corr - Tuesday, July 26, 2016
Brands get ready for the Olympics. Don't text and drive. Let's lau ...
- Facebook Live-Streaming USA Basketball Exhibition Games
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, July 21, 2016
Facebook will be live-streaming all nine exhibition games played by the U. ...
- USA Basketball Lines Up Partners, Including Nike, Jeep, Verizon
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedE ...
- NBA To Create Original Content For Twitter
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, July 19, 2016
The NBA plans to create two “live original programs” -- which wi ...
- NBA Sponsorship Dollars Jump 8% in 2015-16 Season
MAD, Steve McClellan - Wednesday, June 29, 2016
Sponsorship spending on the National Basketball Association and its 30 teams total ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 29, 2016
Chaos in the DEI today. Jack Daniel's made a leap into seco ...
- State Farm, Foot Locker, Tissot Link To NBA Draft
Marketing Daily, Tanya Gazdik - Wednesday, June 22, 2016
With the NBA Finals barely in the rear-view mirror, a slew ...
- Foot Locker Ads Focus On NBA Draft Stars
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2016
Ben Simmons is also set to appear with other NBA prospects ...
- Nike Basks In Cleveland's Shining Star
Marketing Daily, Sarah Mahoney - Monday, June 20, 2016
"There will not be a big reaction to footwear sales in t ...
- NEW! A Cavs Championship Was 'Worth The Wait' To Cleveland Fans
Out to Launch, Amy Corr - Monday, June 20, 2016
I'm not a basketball follower, but how can you not be hap ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 21, 2016
The NBA finally takes first place - all it needed was ...
- ABC's High-Rated NBA Finals Scores Nearly $280M In National Ads
Television News Daily, Wayne Friedman - Monday, June 20, 2016
The entire Cleveland Cavaliers-Golden State Warriors series pulled in $279.3 million ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 14, 2016
After briefly holding the first place spot on Sunday, the NBA regress ...