- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, June 10, 2016
Two auto brands are in the top 10 today. Chevrolet flew in ...
- 'Without A Doubt' It's Not Easy Being An NBA Hopeful
MAD, Steve McClellan - Wednesday, June 8, 2016
A new documentary from Spalding, produced in partnership with SLAM, will explo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, June 9, 2016
A flurry of successful Instagram posts brought Victoria's Secret back into t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 8, 2016
A flurry of hype about the Apple Worldwide Developers Conference brought App ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- NBA Taps Twitter To Put Out 360-Degree Video
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, June 2, 2016
The NBA and Twitter are partnering up to put out 360-degree vid ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 1, 2016
Lego and the NBA continue their dominance, and Hyundai moved back in ...
- NBA Networks Slam Dunk $436 Million In Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
NBA's networks TNT, ESPN and ABC all witnessed higher national advertising revenu ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, May 17, 2016
NBA tracked a 14% increase in digital engagement as the conference fina ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, April 25, 2016
NBA topped Facebook, Twitter and Instagram earning the brand the top sp ...
- March Sadness: TV Ad Rates Plummet, Send Weak Signal For Upfront Demand
Television News Daily, Joe Mandese - Wednesday, April 20, 2016
In a good year, the month of March provides a spark ...
- NBA Scores Big TV Ad Gains
Television News Daily, Wayne Friedman - Friday, April 15, 2016
National TV advertising revenue for the just-completed 2015-2016 NBA regular season witness ...
- NEW! Kobe Bryant Conducts A Choir Of Haters In Retirement Ad For Nike
Out to Launch, Amy Corr - Thursday, April 14, 2016
To celebrate Kobe Bryant's retirement, Nike Basketball gathered all his haters ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, April 14, 2016
NBA earned the No. 1 spot on the leaderboard as the regul ...
- NCAA Extends March Madness For CBS, Turner With Higher License Fee
Television News Daily, Wayne Friedman - Tuesday, April 12, 2016
The eight-year, $8.8 billion extension of the deal, which includes TV a ...
- Clarification: NCAA Spots
MediaDailyNews, Wayne Friedman - Thursday, March 31, 2016
In the story "NCAA Scores $755 Million For TV Networks" (MDN, Mar ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, March 31, 2016
NBA topped Facebook engagement after recapping the action from some of t ...
- NCAA Scores $755 Million For TV Networks
MediaDailyNews, Wayne Friedman - Monday, March 28, 2016
For five networks -- CBS, TNT, TBS, truTV and CBS Sports Netwo ...
- March Madness: Soft Early Ratings, Higher Ad Sales
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
The NCAA Men's College Basketball Tournament has seen softer TV ratings throu ...
- March Madness Sports Mobile Opportunities
Mobile Marketing Daily, Ben Frederick - Monday, March 21, 2016
After last year's ratings blowout, this year's March Madness tournament has se ...
- Acura Ties March Madness Effort To Social
Marketing Daily, Tanya Gazdik - Sunday, March 20, 2016
"Live sports, and college basketball in particular, are a great place ...
- March Madness: Experts Say Playbook Has Changed
Marketing Daily, Tanya Gazdik - Friday, March 18, 2016
It's March, which means a plethora of marketing activations around the NC ...
- Audi Equates Technology To Rock And Roll
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2016
"We wanted a campaign that resonated with a wide audience in ...
- March Madness = Billion-Dollar Ad Haul, Loss In Business Productivity
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2016
CBS and Turner could earn $1.3B from the basketball tourney. But ...
- NEW! Play 'Bassetball' And Let Adoptable Dogs Pick Your March Madness Winner
Out to Launch, Amy Corr - Tuesday, March 15, 2016
Michael Phelps shows his true self in Under Armour ad. Me-time whenev ...
- CDW Shows Off Broader Experience Sans Barkley
Marketing Daily, Aaron Baar - Monday, March 14, 2016
"We wanted to do more storytelling," Dean Lamb, director of marketing ...
- Turner Sports, Snapchat Team To Let Fans Use Brand Logos
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2016
Turner Sports and Snapchat, the video/photo social media platform, are starting ...
- Penske Debuts March Madness Digital Effort
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
The tournament audience is "favorable" in part because of its sheer magnitud ...
- NBA's Curry Backs Slyce, Social Tool For Athletes
The Social Graf, Erik Sass - Monday, March 7, 2016
Golden State Warriors guard Stephen Curry is taking his game online wi ...
- Microsoft, NCAA March Madness Partner For Live Updates On Win 10
SearchBlog, Laurie Sullivan - Friday, March 4, 2016
Microsoft will use data from Bing to help basketball fans feel ...