- Yahoo Sports Launches 'The Vertical' In Partnership With Wojnarowski, State Farm
Publishers Daily, Sara Guaglione - Monday, February 1, 2016
Yahoo! Inc. announced Friday the launch of The Vertical with Woj, ...
- NEW! Nike Basketball Asks Fans To Pick Their Favorite Player In 'Bring Your Game'
Out to Launch, Amy Corr - Monday, January 4, 2016
There are so many good basketball players, how do fans choose the ...
- With NBA All In For Christmas, Marketers All In For NBA
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2015
Marketing partners and sponsors are on the court with activations for t ...
- Miami Heat Launches New Mobile App
Out to Launch, Amy Corr - Wednesday, December 16, 2015
Random iPhone App of the week:The Miami Heat launched a n ...
- NBA Refs Get Their Say On Social Media
The Social Graf, Erik Sass - Monday, December 14, 2015
Although individual referees still aren't allowed to speak to the press ...
- EA Sports Launches NBA Live Mobile Companion App
Out to Launch, Amy Corr - Wednesday, December 2, 2015
Random App of the week:EA Sports launched an NBA Live Mobi ...
- NCAA Bans Ads For Fantasy Leagues In March Madness, TV College Sports
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2015
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising ...
- NEW! Stephen Curry, Jamie Foxx Star In Latest Under Armour Basketball Ad
Out to Launch, Amy Corr - Tuesday, October 20, 2015
Halloween ads. A ton of "Star Wars" memorabilia in Kraft Mac &am ...
- Under Armour Muscling In On Nike's NBA
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2015
Under Armour just announced a multiyear global partnership with the National Basketba ...
- NBA Coming To London In January
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
The National Basketball Association (NBA) wants to promote its position as ...
- Kimmel Brings Comedy Game For Adidas, Foot Locker
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2015
The company hopes that adding Jimmy Kimmel will help it push t ...
- ABC To Launch NBA Games On Saturday
MediaDailyNews, Wayne Friedman - Friday, July 17, 2015
ABC will expand its sports programming on Saturday night with NBA regul ...
- Networks In The Hunt For DVR-Proof Non-Sports Programming
TVBlog, Adam Buckman - Monday, June 22, 2015
Inspired by the example provided again and again by live sports, t ...
- NBA Jumps At Shot To Open Interactive Retail, Restaurant Site In Disney Springs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 11, 2015
The NBA said it has expanded its relationship with the Walt Disn ...
- Nielsen Finds Fans Of Curry And James Are Different Consumers
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2015
The Golden State Warriors lost to the Cavs in Game Three ...
- NBA Finals Slam Dunk Viewers
MediaDailyNews, Wayne Friedman - Wednesday, June 10, 2015
ABC's NBA Finals continue to easily outperform results of a year a ...
- Coca-Cola, PepsiCo Trade Places As Coke Gets MLS And PepsiCo Gets NBA
Marketing Daily, Karl Greenberg - Monday, April 13, 2015
While PepsiCo replaces Coke in the NBA, Coca-Cola has just signed ...
- March Madness Winners? Non-Sponsors McDonald's, Nike
MAD, Larissa Faw - Wednesday, April 8, 2015
Non-official sponsor McDonald's proved to be the most "consumed" and "seen" bra ...
- NCAA Men's Basketball Championship Game Scores $153M In Ad Revs
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2015
Amid strong TV ratings, the NCAA College Basketball Championship game pulled ...
- NCAA Final Four Shoots Big Ratings
MediaDailyNews, Wayne Friedman - Monday, April 6, 2015
Turner Broadcasting cable networks continues to score strong viewing marks for i ...
- Sling TV Leaves March Madness Fans Hanging
Around the Net in Video, Gavin O'Malley - Monday, April 6, 2015
So much for Sling TV’s streaming service competing with cable carriers. Th ...
- Brands Capitalize On March Madness
Marketing Daily, Tanya Gazdik - Thursday, April 2, 2015
"One of the most interesting findings from our March Madness Engagement Repo ...
- AT&T, Coke Zero Seeing Tourney Benefits
Marketing Daily, Aaron Baar - Monday, March 30, 2015
"What they're doing seems to be very targeted to the audience, whi ...
- Sweet 16 March Madness Searches
SearchBlog, Laurie Sullivan - Friday, March 27, 2015
For the layperson like me when it comes to basketball, Sweet Sixte ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- Brooklyn Nets, Brett Yormark Think Global, Act Local
Marketing: Sports, Barry Janoff - Tuesday, March 24, 2015
Brett Yormark, CEO for the NBA's Brooklyn Nets and the team's ho ...
- LifeAlert Wins Big In March Madness Buzz
MAD, Larissa Faw - Friday, March 20, 2015
Thanks to Georgia State's Coach Ron Hunter falling off his chair aft ...
- BBVA Compass Launches Campaign For NBA American Express Card
Marketing Daily, Tanya Gazdik - Monday, March 23, 2015
"To develop the campaign, we integrated feedback from NBA fans," said BB ...
- NCAA Basketball Tourney Delivers For CBS
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
The NCAA College Basketball Tournament took over the headlines when it ca ...
- Google, Bing Analyze March Madness Behavior To Make Predictions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2015
Google's and Bing's analytics teams are separately attempting to analyze behavior ...