NEW! Kobe Bryant Conducts A Choir Of Haters In Retirement Ad For Nike

by Amy Corr @MediaPostOTL, April 14, 2016

To celebrate Kobe Bryant's retirement, Nike Basketball gathered all his haters to serenade Bryant with a tweaked rendition of Otis Redding's "I've Been Loving You Too Long (To Stop Now)." Fans, opponents and even sports commentators sang "I've been hating you too long to stop now," to Bryant, as he played conductor to his rivals. Bryant encouraged the negativity from haters, no doubt thriving on it. The ad aired on ESPN during Bryant's final game. Watch it here, created by Wieden+Kennedy Portland and directed by Mark Romanek.

ad campaign, basketball, sports, tv

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