We all have an inner voice that gives us positive reinforcement
when we need it. In Foot Locker
's amusing back-to-school campaign, James Harden's inner voice sounds like Colin Farrell. The 60-second spot
promotes the Adidas Ultra Boosts. Harden chats with two fans at the gym, telling them to be confident and trust their inner voice
that sounds like Colin Farrell. Magically, Farrell starts praising Harden and tells him when to part ways with the fans. In the parking garage, Harden runs into another set of fans. His inner voice
tells him to get into his car in a unique way, so he goes in head-first through the driver's side window. As Colin Farrell says: "Nothing awkward about this at all." The ad, created by BBDO
, will run on TV and the brand's social media channels, and will be accompanied by Snapchat and pre-roll videos.