MediaPost Week in Review
Agencies &The Agency Business
MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
MAD - London
AI & IoT Daily
Digital Media, Marketing
Digital News Daily
Data & Programmatic Insider
Email Marketing Daily
Search Marketing Daily
EU Email Marketing Daily
Advanced TV Insider
Publishing & Publishers
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Markets
Marketing Politics Weekly
Marketing Automotive Weekly
Marketing Tools & Strategies
2019 Events Calendar
2020 Events Calendar
Brand Insider Summit CPG
August 18 - 21, 2019, Lake Tahoe
Data & Programmatic Insider Summit
August 21 - 24, 2019, Lake Tahoe
September 18, 2019, New York, NY
September 23, 2019, NYC
September 24, 2019, NYC
Publishing Insider Summit
October 2 - 5, 2019, Austin, TX
Digital Out of Home Awards
October 15, 2019, NYC
TV + Video Insider Summit
October 20 - 23, 2019, Montauk
Brand Insider Summit D2C
November 10 - 13, 2019, Kiawah Island
November 19, 2019, LA
Email Insider Summit
December 8 - 11, 2019, Deer Valley, UT
Search and Performance Insider Summit
December 11 - 14, 2019, Deer Valley, UT
January 14, 2020, DC
Email Insider Summit Europe
June 23 - 25, 2019, Marbella Spain
Publishing Insider Summit
June 12 - 15, 2019, Pinehurst, NC
Email Insider Summit
June 9 - 12, 2019, Pinehurst, NC
Agency of the Year
Blockchain Marketing Forum
Brand Marketers Insider Summit
Creative Media Awards
IoT Marketing Forum
Marketing Automotive Awards
Masters of Media Selling
OMMA at Advertising Week
OMMA at Internet Week
OMMA at SXSW
OMMA Marketing Tech
OMMA Programmatic TV
Online All Stars
OMMA Awards (September 23, 2019, NYC)
EIS Awards (September 24, 2019, NYC)
Digital Out of Home Awards (October 15, 2019, NYC)
Appy Awards (May 15, 2019, New York, NY)
Marketing Automotive Awards (April 17, 2019, NYC)
Creative Media Awards (January 31, 2019, NYC)
Agency of the Year (January 24, 2019, NYC)
Online All Stars (January 23, 2019, Yale Club, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Tag results for "back-to-school"
Dick's, ESPN Lean In To Help Young Athletes
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
Dick's spot shows real kids reading "To whom it may concern" letters ...
40% Of Back-To-School Shoppers Use Smartphones For In-Store Research
Mobile Insider, Gavin O'Malley - Wednesday, August 7, 2019
But 38% still plan to shop in physical stores as well as ...
Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeting ...
Study: Kids Go Online Rather Than Ask Parents For Homework Help
Marketing Daily, P.J. Bednarski - Thursday, August 1, 2019
In a global Lenovo study, 75% of parents say kids are more ...
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director of ...
Affiliate New Customer Revenue Rose 45% In Q2 2018
Search Marketing Daily, Laurie Sullivan - Friday, September 28, 2018
A recent performance marketing study shows growth through the year, but estimates ...
Kids Have Clout
Research Brief, Jack Loechner - Monday, September 17, 2018
According to the GfK MRI American Kids Study, 94% of children ages ...
2018 Back-To-School Shopping Generated $58 Billion Online
Search Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Paid search generated 20.3% for retailers from back-to-school and Labor Day purchases ...
Choosing School Clothing
Research Brief, Jack Loechner - Tuesday, September 11, 2018
When it comes to shopping for back-to-school supplies and clothes, the most ...
Retailers Send More Back-To-School Emails, But Pull Lower Open Rates: Report
Email Marketing Daily, Ray Schultz - Wednesday, August 22, 2018
Back-to-school email volume is up, but response is down, according to a ...
Research Brief, Jack Loechner - Wednesday, August 22, 2018
According to Nielsen Scarborough, 22% of U.S. households with a child in ...
Search And Ecommerce Taking A Larger Piece Of Back-To-School
Search Insider, Laurie Sullivan - Wednesday, August 8, 2018
This year's back-to-school ecommerce sales will likely exceed those in 2017, but ...
Email Rules For Back-To-School
Email Insider, Ray Schultz - Thursday, July 26, 2018
The back-to-school season is so important that it has its own acronym: ...
Parents Brace For Back-To-School Shopping
Marketing Daily, Tanya Gazdik - Thursday, July 26, 2018
The majority of parents buy most of their supplies new each school ...
Adobe Predicts Labor Day Online Sales Will Reach $2 Billion In 2018
Search Marketing Daily, Laurie Sullivan - Wednesday, July 18, 2018
Searching for back-to-school clothing and supplies will likely end in online sales ...
Back to School Shopping Season is Off to an Early Start
Research Brief, Jack Loechner - Wednesday, July 18, 2018
Mid-July has become the unofficial kickoff of the back-to-school shopping season, with ...
U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaigns ...
Back-To-School Shopping On Mobile Improving
Research Brief, Jack Loechner - Monday, October 2, 2017
Ecommerce sales for the back-to-school shopping season, including a strong and continuous ...
Skip Labor Day For Back-To-School Email Promotions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
New data from GoDaddy suggests that Americans are more likely to open ...
Back-To-School Searches Continue After Teachers Ring The Bell
Search Insider, Laurie Sullivan - Thursday, August 31, 2017
Staples gave the "easy button" an IoT makeover with help from IBM ...
Parents Want Back-To-School Deals -- Via Email, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2017
Back-to-school shoppers want discounts -- offered by email, Customer Portfolios reports. ...
Never Too Early To Shop For The Kids
Research Brief, Jack Loechner - Monday, August 7, 2017
Consumer spending insights, aggregated from the Bank of America's more than 40 ...
Email A Distant Fourth In Back-To-School Sales
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2017
It's already August, and brands have only a few weeks to get ...
Shoe Carnival Recruits Vine King For Back-To-School Campaign
MAD, Larissa Faw - Wednesday, July 26, 2017
Developed with agency 22squared, the creative showcases Vine star and YouTube personality ...
NEW! Staples Is Gaga For Education
Out to Launch, Larissa Faw - Thursday, June 29, 2017
Staples is kicking off the back-to-school season with a
Amazon, Tax Holidays Reshape Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Monday, June 12, 2017
Crunching data from its Checkout Tracking and Checkout Tracking E-commerce services, NPD ...
Yoobi Gains Brand Loyalty From Google Campaigns Running Early In Season
SearchBlog, Laurie Sullivan - Wednesday, March 15, 2017
Google Analytics helped Yoobi marketers discover the shift in the back-to-school season ...
Kids Prepare Mom For Back To School In Oscar Mayer Video
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2016
In addition to the long-form version on YouTube, a 30-second version will ...
NEW! SkinnyPop Launches Adorable Back-To-School Campaign
Out to Launch, Amy Corr - Tuesday, August 30, 2016
This reminds me of the Breyers ice cream campaign where kids tries ...
Back-To-School Parents Edging To Online Shopping
Research Brief, Jack Loechner - Monday, August 29, 2016
While parents with children in grades K-12 plan to do the majority ...
Page 1 of 4
Privacy/Terms & Conditions
©2019 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.