- Great Clips, JCPenney, Supercuts Tout High Style, Low Cost
Marketing Daily, Sarah Mahoney - Thursday, July 16, 2026
For back-to-school, three salon chains are pushing different messages: confidence, convenience a ...
- Back-To-School Shoppers Are Not Ignoring AI
MediaDailyNews, Laurie Sullivan - Friday, July 17, 2026
This is the first major back-to-school shopping season to introduce agentic agent ...
- Parents Brace to Spend More, Get Less
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2026
New numbers from the National Retail Federation add to growing concerns abo ...
- Kohl's Goes All In On Value For Back-to-School
Marketing Daily, Sarah Mahoney - Thursday, July 9, 2026
Even affluent parents are worried. The struggling retailer is betting they'll fa ...
- Target Goes All-In On Newness For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2026
With half its assortment refreshed and two distinct campaigns, the retailer ...
- School Spend Rises, But Tracking ROI For AI Citations Is Missing
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2026
AI and agentic search capabilities are bringing parents more ways to purcha ...
- Back-To-School-Pitch: Parents Started Early, But Still Can Be Swayed By Deals
Email Insider, Ray Schultz - Tuesday, May 5, 2026
Inmar reports 75% of consumers have switched brands in general for bett ...
- Shining A Light On The Everyday Magic Of This Yoobi Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 13, 2025
How do you go from lugging around a giant camcorder as ...
- Dick's, Adidas Go All-In On Star-Powered Back-to-School Play
Retail Insider, Sarah Mahoney - Wednesday, August 13, 2025
Athletes Trinity Rodman and Jeremiah Smith front a new campaign blending ret ...
- Parents Pinch Pennies On Lunch, Still Prefer Packing It
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Kraft Heinz's Lunchables bets on nostalgia and "cool" factor in first maj ...
- Macy's Woos Cool Kids With Abercrombie Collab
Retail Insider, Sarah Mahoney - Wednesday, July 30, 2025
The back-to-school launch expands the retailer's push on national brands. ...
- With A Back-To-School Twist, 'Yes, JCPenney' Keeps Rolling
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
The department store says the new campaign is building awareness, word ...
- CPG Brands Target Parents' Back-to-School Stress
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teach ...
- Tariffs, Texts, Abandoned Carts: How Back-to-School Shopping Is Changing
Retail Insider, Sarah Mahoney - Wednesday, July 23, 2025
Early birds are winning the deals. Target, Kohl's and other retailers fa ...
- Big Season, Small Budget: How Great Clips Is Spending Smarter For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2025
As it recruits a Chief Back to School Officer, the chain lea ...
- After Practical Prime Day, Amazon Aims for Laughs With Back-to-College Ads
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 15, 2025
With shoppers focused on essentials and budget buys, Amazon leans into pragmati ...
- Kohl's Taps New Digital Leader, Expands 'Kohl's Mom' Push For BTS
Retail Insider, Sarah Mahoney - Wednesday, July 16, 2025
As the retailer battles back from C-suite chaos, it hopes Ellie Kemper ...
- Back-to-School Shoppers Get Early Start Amid Cost Concerns, Supply Fears
Research Intelligencer, Rob Williams - Tuesday, July 15, 2025
A notable portion of early shoppers report feeling the effect of trade-relat ...
- Snapchat To Mark American Eagle Stores On Its Real-Time Map
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
To drive in-store purchases during the back-to-school shopping push, American Eagle h ...
- Back-to-School Budgets Hold Steady As Parents Prioritize Value Amid Economic Concerns
Research Intelligencer, Rob Williams - Friday, July 11, 2025
Three-quarters of Gen Z parents and nearly half of millennials plan ...
- Back-To-School Spending Will Be Soft, Parents Are Playing Hardball
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2025
Deloitte predicts a spend of $570 per child, as families deploy ...
- Crayola Turns One Kid's Art Into a Creativity Chain Reaction
Marketing Daily, Sarah Mahoney - Wednesday, July 2, 2025
The brand keeps building on its "Stay Creative" positioning, inviting creators ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...
- Back-To-School Pinch: Consumers Spending Less Due To Economic Concerns
Email Insider, Ray Schultz - Tuesday, July 1, 2025
Almost half of consumers worry about a slowdown, and many blame corpora ...
- From Lipstick To Laundry: Prime Day Shoppers Pivot To Essentials
Retail Insider, Sarah Mahoney - Wednesday, June 25, 2025
As beauty and grocery sales slip, new research from Coresight shows essentia ...
- Urban Outfitters Partners With U-Haul, Katseye To Target Gen Z
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 21, 2025
Phase two of the effort is "Special Delivery," which includes a partnersh ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2025
The online learning platform, which helps students understand homework, has filed ...
- Tech Tool Tumble: Back-To-School Sales Were Flat In Some Verticals
Email Insider, Ray Schultz - Thursday, October 17, 2024
Although some verticals are flat for back-to-school sales, wearables and health technolo ...
- Back-To-School Barrage: Parents Are Swamped By Email Volume
Email Insider, Ray Schultz - Thursday, August 29, 2024
The average parent has 2,000 emails in their inbox at any giv ...
- Ikea Hits The Road In First College Bus Tour
Marketing Daily, Sarah Mahoney - Friday, August 16, 2024
The retailer, no stranger to back-to-college marketing, is looking for new wa ...