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2020 Events Calendar
Email Insider Summit
July 8 - 9, 2020, Virtual
Brand Insider Summit D2C
July 28 - 29, 2020, Virtual
August 11 - 12, 2020, Virtual
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August 18 - 19, 2020, Virtual
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August 25 - 26, 2020, Virtual
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August 26, 2020, NY
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September 20 - 23, 2020, San Diego
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October 18 - 21, 2020, Montauk
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June 30 - July 1, 2020, Virtual
June 29, 2020, Virtual
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June 11 - 12, 2020, Virtual
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June 8 - 9, 2020, Virtual
Marketing Automotive Awards (August 26, 2020, NY)
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Tag results for "back-to-school"
End-Of-Summer Blast: Retailers Sent More Email, Little Of It For Back-To-School
Email Insider, Ray Schultz - Monday, September 9, 2019
Neiman Marcus sent the most emails of any retail brand, but none ...
Brands Do Their Homework: Content Helps Back-to-School Email Sales
Email Insider, Ray Schultz - Thursday, September 5, 2019
Newsletters focused on finances, family and parenting do better than generic offers, ...
Recession Be Damned: Amazon Sets Sights On Students
MediaDailyNews, Laura Kaplan - Thursday, September 5, 2019
History has proven that Amazon's long play for students will pay off. ...
Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Inside Performance, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchants ...
Labor Day Weekend Is The Back-to-School Sales Peak: Study
Marketing Daily, Ray Schultz - Friday, August 23, 2019
Criteo calls Labor Day 'The New Black Friday' due to back-to-school sales. ...
Dick's, ESPN Lean In To Help Young Athletes
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
Dick's spot shows real kids reading "To whom it may concern" letters ...
40% Of Back-To-School Shoppers Use Smartphones For In-Store Research
Mobile Insider, Gavin O'Malley - Wednesday, August 7, 2019
But 38% still plan to shop in physical stores as well as ...
Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeting ...
Study: Kids Go Online Rather Than Ask Parents For Homework Help
Marketing Daily, P.J. Bednarski - Thursday, August 1, 2019
In a global Lenovo study, 75% of parents say kids are more ...
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director of ...
Affiliate New Customer Revenue Rose 45% In Q2 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 28, 2018
A recent performance marketing study shows growth through the year, but estimates ...
Kids Have Clout
Research Brief, Jack Loechner - Monday, September 17, 2018
According to the GfK MRI American Kids Study, 94% of children ages ...
2018 Back-To-School Shopping Generated $58 Billion Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Paid search generated 20.3% for retailers from back-to-school and Labor Day purchases ...
Choosing School Clothing
Research Brief, Jack Loechner - Tuesday, September 11, 2018
When it comes to shopping for back-to-school supplies and clothes, the most ...
Retailers Send More Back-To-School Emails, But Pull Lower Open Rates: Report
Email Marketing Daily, Ray Schultz - Wednesday, August 22, 2018
Back-to-school email volume is up, but response is down, according to a ...
Research Brief, Jack Loechner - Wednesday, August 22, 2018
According to Nielsen Scarborough, 22% of U.S. households with a child in ...
Search And Ecommerce Taking A Larger Piece Of Back-To-School
Inside Performance, Laurie Sullivan - Wednesday, August 8, 2018
This year's back-to-school ecommerce sales will likely exceed those in 2017, but ...
Email Rules For Back-To-School
Email Insider, Ray Schultz - Thursday, July 26, 2018
The back-to-school season is so important that it has its own acronym: ...
Parents Brace For Back-To-School Shopping
Marketing Daily, Tanya Gazdik - Thursday, July 26, 2018
The majority of parents buy most of their supplies new each school ...
Adobe Predicts Labor Day Online Sales Will Reach $2 Billion In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 18, 2018
Searching for back-to-school clothing and supplies will likely end in online sales ...
Back to School Shopping Season is Off to an Early Start
Research Brief, Jack Loechner - Wednesday, July 18, 2018
Mid-July has become the unofficial kickoff of the back-to-school shopping season, with ...
U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaigns ...
Back-To-School Shopping On Mobile Improving
Research Brief, Jack Loechner - Monday, October 2, 2017
Ecommerce sales for the back-to-school shopping season, including a strong and continuous ...
Skip Labor Day For Back-To-School Email Promotions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
New data from GoDaddy suggests that Americans are more likely to open ...
Back-To-School Searches Continue After Teachers Ring The Bell
Inside Performance, Laurie Sullivan - Thursday, August 31, 2017
Staples gave the "easy button" an IoT makeover with help from IBM ...
Parents Want Back-To-School Deals -- Via Email, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2017
Back-to-school shoppers want discounts -- offered by email, Customer Portfolios reports. ...
Never Too Early To Shop For The Kids
Research Brief, Jack Loechner - Monday, August 7, 2017
Consumer spending insights, aggregated from the Bank of America's more than 40 ...
Email A Distant Fourth In Back-To-School Sales
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2017
It's already August, and brands have only a few weeks to get ...
Shoe Carnival Recruits Vine King For Back-To-School Campaign
MAD, Larissa Faw - Wednesday, July 26, 2017
Developed with agency 22squared, the creative showcases Vine star and YouTube personality ...
NEW! Staples Is Gaga For Education
Out to Launch, Larissa Faw - Thursday, June 29, 2017
Staples is kicking off the back-to-school season with a
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