- Moms Drop Back-To-School Budgets With COVID, But Stock Up On Masks, Health Aids
MAD, Larissa Faw - Thursday, August 6, 2020
Spending shifts as the pandemic redefines school experience and options. ...
- What Back-To-School Shopping Looks Like This Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Data from AspireIQ and Fullscreen identifies trends to help marketers plan campai ...
- As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
Inside Performance, Laurie Sullivan - Thursday, July 30, 2020
A study examined Gen Z's behavior, habits and emotions as they co ...
- How Back-To-School Purchase Decisions Are Dramatically Changing
Inside Performance, Laurie Sullivan - Wednesday, July 22, 2020
Despite widespread variations in return-to-school plans for the fall term, consumers a ...
- Ex-Google CEO Eric Schmidt Working To Launch A Tech University Rivaling Stanford, MIT
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
The school would train students to gain digital skills, like cybersecurity a ...
- COVID-19 Shelter Mandates, Store Shutdowns Behind Unseasonal Ecommerce Ups, Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Adobe's June Digital Economy Index shows consumers are getting far less f ...
- End-Of-Summer Blast: Retailers Sent More Email, Little Of It For Back-To-School
Email Insider, Ray Schultz - Monday, September 9, 2019
Neiman Marcus sent the most emails of any retail brand, but no ...
- Brands Do Their Homework: Content Helps Back-to-School Email Sales
Email Insider, Ray Schultz - Thursday, September 5, 2019
Newsletters focused on finances, family and parenting do better than generic offer ...
- Recession Be Damned: Amazon Sets Sights On Students
MediaDailyNews, Laura Kaplan - Thursday, September 5, 2019
History has proven that Amazon's long play for students will pay of ...
- Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Inside Performance, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchan ...
- Labor Day Weekend Is The Back-to-School Sales Peak: Study
Marketing Daily, Ray Schultz - Friday, August 23, 2019
Criteo calls Labor Day 'The New Black Friday' due to back-to-school sale ...
- Dick's, ESPN Lean In To Help Young Athletes
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
Dick's spot shows real kids reading "To whom it may concern" lette ...
- 40% Of Back-To-School Shoppers Use Smartphones For In-Store Research
Mobile Insider, Gavin O'Malley - Wednesday, August 7, 2019
But 38% still plan to shop in physical stores as well ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeti ...
- Study: Kids Go Online Rather Than Ask Parents For Homework Help
Marketing Daily, P.J. Bednarski - Thursday, August 1, 2019
In a global Lenovo study, 75% of parents say kids are mo ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Affiliate New Customer Revenue Rose 45% In Q2 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 28, 2018
A recent performance marketing study shows growth through the year, but estimat ...
- Kids Have Clout
Research Brief, Jack Loechner - Monday, September 17, 2018
According to the GfK MRI American Kids Study, 94% of children ag ...
- 2018 Back-To-School Shopping Generated $58 Billion Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Paid search generated 20.3% for retailers from back-to-school and Labor Day purchas ...
- Choosing School Clothing
Research Brief, Jack Loechner - Tuesday, September 11, 2018
When it comes to shopping for back-to-school supplies and clothes, the mo ...
- Retailers Send More Back-To-School Emails, But Pull Lower Open Rates: Report
Email Marketing Daily, Ray Schultz - Wednesday, August 22, 2018
Back-to-school email volume is up, but response is down, according to ...
- Back-to-School Cars
Research Brief, Jack Loechner - Wednesday, August 22, 2018
According to Nielsen Scarborough, 22% of U.S. households with a child ...
- Search And Ecommerce Taking A Larger Piece Of Back-To-School
Inside Performance, Laurie Sullivan - Wednesday, August 8, 2018
This year's back-to-school ecommerce sales will likely exceed those in 2017, b ...
- Email Rules For Back-To-School
Email Insider, Ray Schultz - Thursday, July 26, 2018
The back-to-school season is so important that it has its own acrony ...
- Parents Brace For Back-To-School Shopping
Marketing Daily, Tanya Gazdik - Thursday, July 26, 2018
The majority of parents buy most of their supplies new each scho ...
- Adobe Predicts Labor Day Online Sales Will Reach $2 Billion In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 18, 2018
Searching for back-to-school clothing and supplies will likely end in online sal ...
- Back to School Shopping Season is Off to an Early Start
Research Brief, Jack Loechner - Wednesday, July 18, 2018
Mid-July has become the unofficial kickoff of the back-to-school shopping season, wi ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaig ...
- Back-To-School Shopping On Mobile Improving
Research Brief, Jack Loechner - Monday, October 2, 2017
Ecommerce sales for the back-to-school shopping season, including a strong and continuo ...
- Skip Labor Day For Back-To-School Email Promotions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
New data from GoDaddy suggests that Americans are more likely to op ...