- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Back-To-School Shopping Highlights Choices Of Social Media Users
Research Intelligencer, Robert Williams - Friday, July 19, 2024
About two-thirds of social media shoppers said they plan to buy somethi ...
- Deloitte: Back-to-School Spending Likely To Fall 2%
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
Parents, still worrying about family finances, say they'll hold the line ...
- From 'Want' to 'Need': The Retail Shift Driven by Soaring Credit Card Debt
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
Circana's chief expert explains how shifting attitudes will shape the back-to-school a ...
- JanSport Campaign Goes For Honest Gen Z Laughs
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
In bathroom stalls, unhappy hikes and dreaded middle seats, the backpack giant ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- For Back-To-School, Nike Misses A Step, While On, Hoka Gain
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
While Nike remains the favorite brand, kids are craving new lifestyle brand ...
- Walmart, Claire's Expand Back-To-School In Roblox
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
The online game platform may be spluttering by financial metrics. But f ...
- Dick's Disappoints, Citing Growing Theft Problem
Marketing Daily, Sarah Mahoney - Tuesday, August 22, 2023
The sporting goods company says theft is increasingly eroding profits. It's al ...
- Name Brands Are Key Part Of Buying School Supplies
Research Intelligencer, Robert Williams - Monday, August 21, 2023
Brand marketers have an advantage with their media and merchandising strategies ...
- Walmart Sales Up 5.7% As America Chases Bargains
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 17, 2023
The retail giant says the "Everyday Low Prices" promise is extra appeali ...
- Natasha Lyonne Sports Awkward Fashion For Old Navy
Marketing Daily, Sarah Mahoney - Tuesday, August 15, 2023
The "Poker Face" actor stars in angsty ads for the fall collectio ...
- As Consumer Spending Cools, Calvin Klein Ads Get Hot
Marketing Daily, Sarah Mahoney - Monday, August 14, 2023
The apparel brand's new fall campaign introduces Alexa Demie and Kid Cu ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Back-To-School Shoppers Intensify Bargain Hunting
Marketing Daily, Sarah Mahoney - Thursday, August 3, 2023
New data on back-to-school shoppers shows that while parents are spending mo ...
- With Walker Hayes, Great Clips Shoots For TikTok Stardom
Retail Insider, Sarah Mahoney - Wednesday, August 2, 2023
The hair salon franchise hopes to catch lightning in a bottle, tyi ...
- This School Year, American Eagle Aims To Dominate Denim
Marketing Daily, Sarah Mahoney - Monday, July 31, 2023
The retailer is introducing a new collection, in partnership with TikTok pheno ...
- An Email Sequence For The Back-To-School Season
Around the Net in Email, Ray Schultz - Monday, July 24, 2023
The back-to-school season is here. And it follows that brands must ge ...
- Amazon Lauds Cheapskate Parenting, Debuts 'Dormz' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 18, 2023
The ecommerce giant and actor Randall Park tells parents that spending w ...
- Ikea Woos Gen Z With Slice-Of-Life Anime
Retail Insider, Sarah Mahoney - Wednesday, July 19, 2023
The retailer wants to win over the back-to-college crowd by turning do ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Performance Marketing Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- Count 'Em Up: Amazon's Prime Day Draws $12.7B In Spending
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
Electronics, appliances and cat treats are among the most in-demand items. A ...
- NRF Predicts Record Back-To-School Spending
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 13, 2023
Despite economic pressures on families with school-age kids, the National Retail Federation ...
- JC Penney Touts Value And Variety In BTS Push
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
JC Penney hopes its affordable clothes, hair salon and optical shops wi ...
- Inflation Takes Bite Out Of Back-To-School Shopping Plans
Research Intelligencer, Robert Williams - Wednesday, July 12, 2023
With the price of school supplies jumping 24% in the past t ...
- Amazon, Target, Walmart Collide In Back-To-School Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
On the eve of Amazon Prime Day, Target and Walmart are unleashi ...
- Parents Are More Mindful Of Back-To-School Spending
Research Intelligencer, Robert Williams - Monday, June 5, 2023
Amid economic uncertainties, almost all parents said they research products and pric ...
- 6 Tips To Consider NOW For Back-To-School Marketing
Marketing Insider, Maria Bailey - Thursday, May 4, 2023
For one: Many moms, especially those with college-bound kids, begin shopping f ...
- Despite Stalled Spending, Back-To-School Gets Closer To Normal
Marketing Daily, Sarah Mahoney - Tuesday, August 30, 2022
Parents may be holding off on some items, but are looking forwa ...