- Back-To-School Shoppers Look To Scrimp On Spending Amid Inflationary Pressures
Research Intelligencer, - Thursday, July 21, 2022
Advertising influences people's buying decisions more than the opinions of social influence ...
- Parents Cut Back Anywhere, But Not Back-To-School
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2022
"Kids grow every year. They need new clothes. School supplies have ...
- Parents Are Worried, But They're Still Gonna Splurge
Marketing Daily, Sarah Mahoney - Thursday, July 14, 2022
A new survey from Deloitte suggests parents' worries about inflation are n ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Mastercard Predicts Rise In Back-To-School Shopping
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 16, 2022
Retail sales are expected to grow 7.5% from mid-July through Labor Day, accordi ...
- CPG, Retail Back-To-School Ads Address Parental Stress, Kids' Confidence
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 15, 2021
"We wanted to use OOH in cities with high foot traffic, li ...
- How Back-To-School Shopping Patterns Are Shifting This Year
Mediapsssst, Richard Whitman - Monday, September 13, 2021
For one thing, BTS shopping started earlier this year according to sta ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Back-to-School TV Advertising Surges As Pandemic Ebbs
Mediapsssst, Richard Whitman - Tuesday, August 31, 2021
Advertising tracker AdImpact reported year-to-date BTS TV and cable spots are ...
- Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Women remain the main purchasers within households, producing a 160% higher conversi ...
- Clorox's Masked Ads Top 9 Retail Chains' In Back-to-School Viewer Attention
Marketing Daily - Top of the News, Les Luchter - Monday, August 16, 2021
"We know context often influences viewer engagement, and certainly this ad ...
- American Eagle, GapKids Say Individualism Is In For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2021
Both campaigns focus on kids' pent-up eagerness to get back on t ...
- Back-To-School Spending Rises, But Looks Different This Fall
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
Writing materials, apparel, hygiene products, and electronics are some of the t ...
- Bread, Not Chocolate: Parents Are Focusing On Basic Back-To-School Needs
Email Insider, Ray Schultz - Thursday, July 22, 2021
Families are buying school supplies and clothes, and they want discounts, Rakut ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday ...
- For A Record BTS Year, OshKosh B'gosh, Dick's Are Throwing It Back
Marketing Daily, Sarah Mahoney - Wednesday, July 21, 2021
OshKosh B'gosh ads themed "Today is Someday" stars young versions of famo ...
- Parents Are Ready To Spend On Back-To-School Items, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 19, 2021
Most parents plan to shop this year, with a majority expecting ...
- Kohl's, Target, Walmart Zero In On Family Finances
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 19, 2021
Retailers focus on affordable items, some giveaways, for families wrestling with troubli ...
- Deloitte, Mastercard Predict Heavy Spending On Back-To-School
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 12, 2021
"We've entered a new era of schooling where traditional back-to-school supplies a ...
- Parents Plan More Online Back-To-School Shopping: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 5, 2021
Email teams should prepare for the back-to-school shopping onslaught soon to begi ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially f ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Consumers Spend Less As Affiliate Marketing Takes Another Hike
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Can performance marketing save the holiday season? After a good run wi ...
- Back-To-School Ecommerce Jumped This Year: Study
Digital News Daily, Ray Schultz - Monday, September 14, 2020
Overall purchasing also went up in August, compared to August 2019, A ...
- Facebook Goes Back To Its Roots, Launches Campus College Network
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Facebook announced Thursday the pilot of a new college-only section that giv ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to reta ...
- Back-To-School Ad Spend Falls 70%
Marketing Daily, Sarah Mahoney - Friday, August 28, 2020
Just six retailers were responsible for that ad spend, compared to 1 ...
- Tips For Creating Back-To-School Email Newsletters
Around the Net in Email, Ray Schultz - Tuesday, August 25, 2020
The Back-to-school season is different this year, between home schooling and onli ...