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Tag results for "back-to-school"
Retailers Send More Back-To-School Emails, But Pull Lower Open Rates: Report
Email Marketing Daily, Ray Schultz - Wednesday, August 22, 2018
Back-to-school email volume is up, but response is down, according to ...
Research Brief, Jack Loechner - Wednesday, August 22, 2018
According to Nielsen Scarborough, 22% of U.S. households with a child ...
Search And Ecommerce Taking A Larger Piece Of Back-To-School
Inside Performance, Laurie Sullivan - Wednesday, August 8, 2018
This year's back-to-school ecommerce sales will likely exceed those in 2017, b ...
Email Rules For Back-To-School
Email Insider, Ray Schultz - Thursday, July 26, 2018
The back-to-school season is so important that it has its own acrony ...
Parents Brace For Back-To-School Shopping
Marketing Daily, Tanya Gazdik - Thursday, July 26, 2018
The majority of parents buy most of their supplies new each scho ...
Adobe Predicts Labor Day Online Sales Will Reach $2 Billion In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 18, 2018
Searching for back-to-school clothing and supplies will likely end in online sal ...
Back to School Shopping Season is Off to an Early Start
Research Brief, Jack Loechner - Wednesday, July 18, 2018
Mid-July has become the unofficial kickoff of the back-to-school shopping season, wi ...
U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaig ...
Back-To-School Shopping On Mobile Improving
Research Brief, Jack Loechner - Monday, October 2, 2017
Ecommerce sales for the back-to-school shopping season, including a strong and continuo ...
Skip Labor Day For Back-To-School Email Promotions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
New data from GoDaddy suggests that Americans are more likely to op ...
Back-To-School Searches Continue After Teachers Ring The Bell
Inside Performance, Laurie Sullivan - Thursday, August 31, 2017
Staples gave the "easy button" an IoT makeover with help from I ...
Parents Want Back-To-School Deals -- Via Email, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2017
Back-to-school shoppers want discounts -- offered by email, Customer Portfolios reports. ...
Never Too Early To Shop For The Kids
Research Brief, Jack Loechner - Monday, August 7, 2017
Consumer spending insights, aggregated from the Bank of America's more than ...
Email A Distant Fourth In Back-To-School Sales
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2017
It's already August, and brands have only a few weeks to g ...
Shoe Carnival Recruits Vine King For Back-To-School Campaign
MAD, Larissa Faw - Wednesday, July 26, 2017
Developed with agency 22squared, the creative showcases Vine star and YouTube personali ...
NEW! Staples Is Gaga For Education
Out to Launch, Larissa Faw - Thursday, June 29, 2017
Staples is kicking off the back-to-school season with a
Amazon, Tax Holidays Reshape Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Monday, June 12, 2017
Crunching data from its Checkout Tracking and Checkout Tracking E-commerce services, N ...
Yoobi Gains Brand Loyalty From Google Campaigns Running Early In Season
SearchBlog, Laurie Sullivan - Wednesday, March 15, 2017
Google Analytics helped Yoobi marketers discover the shift in the back-to-school seas ...
Kids Prepare Mom For Back To School In Oscar Mayer Video
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2016
In addition to the long-form version on YouTube, a 30-second version wi ...
NEW! SkinnyPop Launches Adorable Back-To-School Campaign
Out to Launch, Amy Corr - Tuesday, August 30, 2016
This reminds me of the Breyers ice cream campaign where kids tri ...
Back-To-School Parents Edging To Online Shopping
Research Brief, Jack Loechner - Monday, August 29, 2016
While parents with children in grades K-12 plan to do the majori ...
Educational Behavioral Shifts Valuable For Marketers
Marketing Daily, Laurie Sullivan - Thursday, August 25, 2016
Marketers might need to rethink ways to reach higher-educated consumers, as discretiona ...
Google Data Shows Increase In Mobile, Earlier Searches For Back-To-School
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2016
Some might say the ability to search on a mobile device fr ...
Brand Keys, NRF See Back-To-School Sluggishness
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"Apparently, it's not just consumer confidence in the economy," says Robert Passikof ...
Heads Up On Spending For School
Research Brief, Jack Loechner - Monday, August 22, 2016
According to the National Retail Federation, back-to-school and back-to-college spending is foreca ...
Making The Most Of The Billion-Dollar Back-To-School Frenzy On Hot Trends
SearchBlog, Laurie Sullivan - Thursday, August 18, 2016
The most in-demand product for those headed to college should surprise fe ...
Tech Top-Of-Mind For Back-To-School
Marketing Daily, Aaron Baar - Monday, August 8, 2016
Nearly three of every five back-to-school shoppers this year expect to purcha ...
Gen Z-Targeted BTS Creative Includes Face-Swapping, DubSmash
Marketing Daily, Sarah Mahoney - Friday, August 5, 2016
If retailers think it's tough to get parents' attention for back-to-school advertisin ...
Stores Adapting To Endless Back-To-School Pressure
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2016
Although forecasters are predicting healthy gains for back-to-school spending this year, Deloitte ...
Back-To-School Mom Myths: Marketing Missteps Leading Up To The Real 'New Year'
Engage:Moms, Mary Gilbert - Friday, July 29, 2016
As a working mom, I am starting to feel the heat ...
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