The loss in consumers' buying power in the past year because of the 40-year-high inflation is changing how they're shopping during the back-to-school season, which can foretell what will happen during the holidays. More than four out of five (84%) of parents said the economic situation is affecting their budget …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.