Digital Engagement Index

On Monday (9/25), the NBA uploaded an image to their Instagram page that showed the Boston Celtics' Kyrie Irving, Al Horford and GD Hayward, describing them as the "The new trio in Boston!" Within 24 hours, the image captured 548K content interactions, helping the sports league jump from the #14 to the #2 spot of the leaderboard with a 347% increase in digital engagements.

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