Google Analyzes NBA-Related Searches For Marketers

Sports fans have caught the attention of marketers. Lotame this week released data showing how audience segments representing National Football League enthusiasts jumped 831% globally in the second half of 2021, compared with the same time period in 2020. 

It’s not just football. Most Searched presented by Google offers a real-time look at what people search for during National Basketball Association (NBA) games, giving marketers another tool to reach fans during the postseason as they search for everything from players’ hometowns to types of injuries, free agency, fashion and more.

With the second round of the Playoffs officially underway, Google analyzed the top trending players, matchups and other notable searches people questioned in queries.  

Body art is one point of focus among fans. The most-searched player tattoos since the playoffs began this year in the United States.

  1. Jayson Tatum tattoo
  2. DeMar DeRozan joker tattoo
  3. Luka Doncic tattoo
  4. Trae Young tattoo
  5. Devin Booker tattoo



Players and teams got a lot of attention across Google’s search engine this past week. Google called out the term “Spike lee nets game” as a breakout search in the U.S., along with the “Brooklyn Nets” and “Gayle King.”

People in the U.S. searching for the “Golden State Warriors” also searched for “Russell Wilson,” and those searching for “Philadelphia 76ers” also searched for “Jay Wright.” People in the U.S. searching for “Miami Heat” also searches for “David Beckham,” and those searching for the term “Miami Heat” during 76ers and Heat Game, also searched for “DJ Khaled.”

Most-searched team by state between April 16 and April 26:

Most-searched player contracts since the playoffs began in the U.S.

  • Jordan Poole contract
  • Kevin Durant contract
  • Ben Simmons contract
  • Kyrie Irving contract
  • Steph Curry contract

Fashion, culture and lifestyle also has played an important role in sports.

Top-searched player outfits since the playoffs began in the U.S.

  • Ben Simmons outfit
  • James Harden outfit
  • Jarrett Allen outfit
  • Devin Booker outfit
  • Zion Williamson outfit

Top-searched basketball shoes since the playoffs began in the U.S.

  • LaMelo Ball shoes
  • Kobe shoes
  • Kyrie Irving shoes
  • Trae Young shoes
  • Luka Doncic shoes

Top-searched player jerseys since the playoffs began, US

  • Ja Morant jersey
  • Jordan Poole jersey
  • Jayson Tatum jersey
  • Anthony Edwards jersey
  • Tyrese Maxey jersey

Most-searched players in round 2 since the Playoffs began in the U.S. between April 16 and May 3.

  • Stephen Curry
  • Ja Morant
  • Devin Booker
  • Luka Doncic
  • Jordan Poole

Top-searched second-round matchups in the U.S. between April 27 and May 3.

  • Warriors vs. Grizzlies
  • Bucks vs. Celtics
  • Suns vs. Mavericks
  • 76ers vs. Heat

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