Chase Freedom Unlimited has dovetailed its latest ad campaign with the NBA Playoffs.
“Cashback Like a Pro,” starring Kevin Hart and NBA champion Stephen Curry.
The campaign showcases how Freedom Unlimited cardmembers use their Freedom Unlimited credit card to enhance the basketball fan experience — getting money back.
The campaign will run across TVC, social, OLV, DOOH, programmatic and radio.
In the “Team Kevin” spot, Hart purchases a basketball team by “cashbacking” with his card. Then the comedian explains how he plans to improve the game.
Curry chews on his mouthguard, a nod to NBA insiders, in “A Lot to Chew On,” in which Hart extols the pluses of the card to the bemused athlete.
Users can get 1.5% cash back on everyday purchases with their Chase Freedom Unlimited credit card.
Brent Reinhard, General Manager, Chase Freedom, told Agency Daily: “We know our cash back enthusiasts love sports, especially basketball, and we wanted to design a campaign that builds a deeper connection with NBA fans. The campaign playfully shows how fans can level up their game and get more from every moment and transaction, while supporting the teams they love.”