- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- Spalding Is 'Always Building,' Just In Time For The Final Four
Marketing Daily, Sarah Mahoney - Friday, April 5, 2024
The basketball heavyweight's new campaign focuses on encouraging the next generation ...
- NCAA Women's Rematch Earns Record 12.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
The rematch game between Iowa and LSU became the most-watched women's basketba ...
- Oreo Aligns With March Madness To Offer A Sweet Score
MAD, Fern Siegel - Monday, April 1, 2024
The brand will convert more than 22 different referee signals into real-ti ...
- AT&T Helps 'Connect' To March Madness
MAD, Fern Siegel - Friday, March 29, 2024
The campaign features some of the biggest basketball stars playing in t ...
- Capital One Shoots Latest March Madness Spots
MAD, Fern Siegel - Monday, March 25, 2024
The NCAA Men's and Women's tournaments span more than three weeks. ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Television News Daily, Wayne Friedman - Monday, March 25, 2024
NCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- Nissan Gets In On The (March) Madness
Marketing Daily, Tanya Gazdik - Tuesday, March 19, 2024
Nissan also is once again offering an online bracket challenge in partnersh ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- March Madness Nears Sellout, Single-Digit Ad Price Gains
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...
- The Home Depot Signs 3-Year NCAA Deal, Breaks New Shaq Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 12, 2024
Just in time for March Madness, retailer sets a new campaign ...
- Big Ten Conference Picks Blue Diamond As Official Snack
Out to Launch, Fern Siegel - Tuesday, March 5, 2024
Blue Diamond will be a strong presence at Big Ten basketball a ...
- Nike Showers Caitlin Clark With OOH Honors
Marketing Daily, Sarah Mahoney - Monday, March 4, 2024
As the Iowa point guard shattered the 54-year-old NCAA scoring record, billboar ...
- ESPN Preps For March Madness With 'Anyone Can Bracket'
MAD, Fern Siegel - Friday, March 1, 2024
The network's Tournament Challenge is back. Last year, it hit a reco ...
- X Signs Content Deal with The Big 3, Expands 'Video-First' Strategy
MediaDailyNews, Colin Kirkland - Wednesday, February 28, 2024
Looking to ramp up its "video-first" strategy, X has signed an exclusi ...
- Sinclair Gets $115M Investment From Amazon For Diamond Sports Financial Restructuring
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
Amazon's deal will put its streaming app unit Bally Sports+ in t ...
- Shopping Spree With Basketball Stars? AT&T Dreams Up Experiential Prizes
Marketing Daily, Les Luchter - Monday, December 18, 2023
Humorous spot touting contest is set in the "NBA Dream Department" ...
- 'NBA Cup' Game Scores Big With 4.6M Viewers, November Ads Up 26%
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earn ...
- NCAA Considers Paying Athletes Directly From Colleges
MediaDailyNews, Wayne Friedman - Wednesday, December 6, 2023
In a move that would change the way the college sports busine ...
- On Record Sales, Skechers Jumps Into Basketball
Marketing Daily, Sarah Mahoney - Friday, October 27, 2023
With the start of the NBA season, the casual shoe brand sho ...
- NBA Cup 'In-Season' Tournament: Looking For Early-Season NFL-Like Buzz?
TV Watch, Wayne Friedman - Friday, October 27, 2023
The NBA has come up with the month-long NBA Cup tournament, ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- NFL Players Competing In '28 Summer LA Olympics? No Blocking Right Now
TV Watch, Wayne Friedman - Friday, October 20, 2023
The NFL is mulling the idea of its players participating in t ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Erik Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- ESPN Possible New Owners: The Sports Leagues Themselves?
TV Watch, Wayne Friedman - Tuesday, July 25, 2023
According to a CNBC report, ESPN is talking with the biggest spor ...
- Nike Breaks The Mold With Offbeat Denver Nuggets Spot
Marketing Daily, Sarah Mahoney - Tuesday, June 13, 2023
Stop us if you've heard this one: Nike congratulates MVP Nikola Jo ...
- NBA Finals Viewing Down 6%, National TV Advertising At $112M
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
This year's finals pulled in $112.3 million in national TV advertising, accordi ...
- NBA Playoffs So Far: Viewing Up 5% To 12% Versus 2022
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
TNT's Game 7 of the Eastern Conference Finals, which earned 11.9 milli ...