• by Lisa Singer , Staff Writer, July 7, 2022

Behind the Scenes with Cherie Boldt

Crispy Green's Cherie Boldt talks about life's biggest adventure, how food is a force for good and why the simple act of making your bed everyday can make a difference.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“I was a rock and roll singer for a long time, so I've always kind of had that spirit in me throughout my life...and gone to many places and gone in many directions, and it's all led me here.” That “here” for Cherie Boldt is director of marketing for the healthy grab-n-go snack brand, Crispy Green. In this episode of Brand Insider: BTS, Cherie admits that her life hasn’t had that “perfect linear trajectory” and believes that’s a good thing. She also talks about creating her own company, healthy habits and why it’s sometimes okay to put things on the back burner- - you can always go back to them! You can watch the video of the entire conversation here: