- Why This Michaels' Exec Continues Doing Everything To Create Anything
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 8, 2025
What gives your life purpose? For Liz Beerbugglin, it's the small, meaningf ...
- How This Windsor VP Of Marketing Continues To Inspire
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 26, 2024
Catherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- Why This Clarks Exec Is Coming Up Roses
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I was often the youngest person in the room and the on ...
- How Michaels' CMO Is Living Her Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 11, 2024
"I literally resigned from P&G. At one point I was like ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- With 'New Frontiers,' Neiman Marcus Goes For Grit, Guts, Glamour
Marketing Daily, Sarah Mahoney - Monday, August 28, 2023
In its first campaign under new leadership, luxury retailer aims for ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- Social Shopping Roadblocks: What's Holding U.S. Consumers Back?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 19, 2023
It may be popular in other countries, but American consumers are sti ...
- How This American Girl Exec Is Following Her Inner Star
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 19, 2023
"Even though my boss is a woman, a lot of high-ups ...
- Shoppers Spent More Than $9B Online On Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, November 26, 2022
Despite higher prices for items from food to toys and electronics, consume ...
- With Strong Outlook, Tractor Supply Woos With New Visa Card
Marketing Daily, Sarah Mahoney - Friday, October 21, 2022
The rural lifestyle company is hoping to add loyalty members with ...
- Walmart's Spark Leads Metaverse Experience
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 26, 2022
As it welcomes people into Walmart Land, the retailer explains what ...
- Born To Shine...A Kendra Scott Founder Leads In Style
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 29, 2022
"We just rolled up our sleeves and together made magic happen ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- Mass Personalization: Walgreens' Road To Customer-Level Marketing
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
What does "personalization at scale" really mean - not just for custom ...
- Connecting the Exceptional Retail Experience to the Online World
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
As the retail landscape continues to shift, Mall Of America [MOA] shif ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...
- Joybird - New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Driving In-Store Traffic: GOT BAG Leverages POP to Tell Brand Story
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Seeing the plastic pollution crisis as an opportunity to solve a glob ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- Mass Personalization: Walgreens' Road to Customer-Level Marketing
Brand Insider Podcast, Steve Smith - Friday, March 11, 2022
When Walgreens became a vital channel for the national vaccination push la ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its foc ...