Defying Expectations: Petco CMO Stands Out From The Pack

Behind the Scenes with Katie Nauman

Petco CMO Katie Nauman talks about her unconventional path, why timing is everything, and what she's learned from her daughters during their kitchen-table chats.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes.

With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“It was one of those early moments in my career where it just felt right, and I trusted my gut instinct, and I kind of had to swallow my pride.” That instinct was to turn down a high-paying job for an $8 an hour internship. But Katie Nauman has no regrets because the Petco CMO believes it’s what ultimately set her marketing career in motion. In this episode of Brand Insider: BTS, Katie talks with me about work-life balance, the duality of her career path and why not speaking up for oneself can be detrimental to all involved. You can watch the video of the entire conversation here.

1 comment about "Defying Expectations: Petco CMO Stands Out From The Pack".
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  1. Ronald Kurtz from American Affluence Research Center, May 20, 2022 at 2:27 p.m.

    Katie Nauman's comments about the value of connections made at MediaPost's Insider Summits reminded me of tip #29 (Network regularly within and outside your industry) in Chapter 6 (Be Visible) of my new book Fast Start to Career Success. 

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