Commentary
Why This Michaels' Exec Continues Doing Everything To Create Anything
- by Lisa Singer , Staff Writer, January 8, 2025
Michaels' Liz Beerbugglin talks about being confidently curious, her entrepreneurial spirit, and the gifts that brought out her holiday Yeti!
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
What gives your life purpose? For Liz Beerbugglin, it’s the small, meaningful moments—holding a door for someone, sharing a conversation with a stranger, or simply spreading kindness. Michaels’ Director of Lifecycle Marketing reveals her daily wins are creating positive impacts through simple acts. In this Special Episode of Brand Insider: BTS at the Stein Eriksen Lodge in Deer Valley, UT, Liz reflects on the defining moment of her life: losing her mother at a young age. While the loss created a profound gap, it also taught her resilience, empathy, and the ability to find silver linings in life’s toughest moments. Liz also opens up about her "goofball" side- how her husband, and fellow "goofball," is the funniest person she knows, and why she believes embracing your “fun side” is essential—especially at work. The newlywed even brings her humor to the spotlight in a lighthearted round of wedding trivia. Catch the full conversation in the video above!
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