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How This Windsor VP Of Marketing Continues To Inspire

by Lisa Singer , Staff Writer, September 26, 2024

Windsor's Catherine Seaton talks about her marketing sandbox, accepting mess, and always having something to learn.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

Catherine Seaton discusses the power of saying "yes" to new opportunities, embracing risk, and the lessons she’s learned from failure. In this episode of Brand Insider: BTS, Windsor’s v.p. of marketing says she also believes in the importance of staying humble and being comfortable with uncertainty. Catherine goes on to advise those just starting out to focus on the next step instead of worrying about the entire journey. She opens up about how becoming a mom helped her let go of perfection, why her 19-year-old daughter continues to inspire her, and what a fashion exec wears to her prom. One hint…Barbie would've been proud! You can watch the entire conversation above.

bisretail, brand marketing, content marketing, digital marketing, ecommerce, fashion, in-store, influencer marketing, integrated marketing, marketing/branding/advertising, retail, women

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