Tag results for "in-store"
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase DataA new feature allows brands to run personalized campaigns based on offline ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-UpsOn Tuesday Google announced plans to expand and add campaign tools to ...
- Grocery Chains Pilot In-Store Digital Network From News AmericaLarge screens will feature ads triggered by time of day, weather, first ...
- Brands Must Rethink In-Store Marketing As Consumers Shop in New WaysAs branding opportunities in-store get stripped away, brands must turn to sensory ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency ModelsThe new model centers on driving down acquisition costs, improving the experience ...
- Some Ad Spend Falls, But Consumers Spent MoreU.S. retailers spent less on some advertising before the holidays, but Mastercard ...
- 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving DayAs brick-and-mortar retailers test the idea of staying open on Thanksgiving, search ...
- Daiya's Cheezy Mac Uses Talking Boxes In Stores, As Well As VideosCompany's largest campaign to date goes beyond its usual dairy-averse targets to ...
- Papa John's, Raymour & Flanigan Make Strange Marketing BedfellowsTo counter mattress-in-a-box competition, the furniture retailer is offering a year of ...
- Mother's Day Search, Research For Young Adults Begins On SmartphonesDuring a Q1 earnings call, Google CEO Sundar Pichai said J.Crew has ...
- Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted PromotionsCatalina, a digital media company focusing on shopper data and personalizing discounts ...
- Black Box Wines Feeds In-Store Data Into Programmatic CampaignBy collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines piloted ...
- As Online, Physical Retail Stores Merge, What Is The Future Of The Storefront?Ecommerce has skyrocketed, yet "the brick-and-mortar store is still very much a ...
- Behavorial Changes Seen More In Men Who Own Virtual Assistants Men who own virtual assistants are more likely to change their shopping, ...
- High Street Sales Dip As Online Sales Rocket The Office for National Statistics (ONS) reveals retail sales fell 1.4% in ...
- Programmatic Native Advertising Drives In-Store Traffic More Efficiently Than Display Consumers exposed to native advertising were 21% more likely, on average, to ...
- xAd Introduces Cost-Per-Visit In-Store Ad Pricing ModelxAd on Thursday released a pay-for-performance revenue model for driving offline visits ...
- Captivate, Placed Join Forces To Create New KPIs To Target Working ProfessionalsCaptivate, a location-based digital video network, and Placed, Inc., have formed a ...
- Consumer Identity Data Becomes Big BusinessIn 2017, more companies will clean up their CRM databases to verify ...
- Cloverleaf Launches ShelfPoint To Gather Customer Data In-StoreCloverleaf, a retail technology company, announced on Thursday the release of shelfPoint, ...
- Foursquare, Nielsen Team Up To Map Digital Ads To In-Store VisitsLocation data and intelligence provider Foursquare said it's teaming up with Nielsen ...
- Delta Air Lines To Build Major Data Project In 2018Delta Air Lines is preparing to implement an omnichannel marketing and advertising ...
- How Many Devices Can You Measure?The new wave of cross-device attribution. An interview with Rahul Bafna of ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-StoreGoogle will make several announcements Monday during Advertising Week related to measurements ...
- Call To Save The High Street From Online ShoppingBusiness in the Community is calling on the marketing industry to help ...
- Consumer Benefits Of In-Store Pick Up31% of online buyers have used in-store pick-up in the past year ...
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query ResultsGoogle is bringing Shopping ads to image search results and will serve ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?Details of the cross-channel deal are yet to emerge -- but it's ...
- Facebook Signs Dunnhumby Deal To Track In-StoreFacebook has inked a deal with Tesco-owned research firm Dunnhumby that will ...
- Google Store Visits Launch, Will Link Store and Digital Activity Google is set to unveil its latest attribution tool geared toward helping ...
