- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Catalina To Add Streamers' Promotions To In-Store Media Network, Via Tiny Horse Deal
Digital News Daily, Karlene Lukovitz - Thursday, June 25, 2020
Streamers and entertainment companies can now join CPGs in delivering personalized vid ...
- Google Adds Financial Resources, Tools To Help Non-Profits, SMBs During Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google added $200 million to its annual ad grant commitments to non-profi ...
- Why It's Essential That Google Ads Identify Nearby, Curbside Pickup As States Reopen
Inside Performance, Laurie Sullivan - Monday, May 11, 2020
Online searches for "in-stock" items grew more than 70% globally from t ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutio ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the asce ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offli ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools ...
- Grocery Chains Pilot In-Store Digital Network From News America
Digital News Daily, Karlene Lukovitz - Thursday, September 19, 2019
Large screens will feature ads triggered by time of day, weather, fir ...
- Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways
Marketing Insider, Michael Boumendil - Wednesday, August 14, 2019
As branding opportunities in-store get stripped away, brands must turn to senso ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
Digital News Daily, Laurie Sullivan - Monday, February 11, 2019
The new model centers on driving down acquisition costs, improving the experien ...
- Some Ad Spend Falls, But Consumers Spent More
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
U.S. retailers spent less on some advertising before the holidays, but Masterca ...
- 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving Day
Inside Performance, Laurie Sullivan - Wednesday, November 14, 2018
As brick-and-mortar retailers test the idea of staying open on Thanksgiving, sear ...
- Daiya's Cheezy Mac Uses Talking Boxes In Stores, As Well As Videos
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2018
Company's largest campaign to date goes beyond its usual dairy-averse targets ...
- Papa John's, Raymour & Flanigan Make Strange Marketing Bedfellows
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2018
To counter mattress-in-a-box competition, the furniture retailer is offering a year ...
- Mother's Day Search, Research For Young Adults Begins On Smartphones
Inside Performance, Laurie Sullivan - Tuesday, April 24, 2018
During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew h ...
- Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 19, 2018
Catalina, a digital media company focusing on shopper data and personalizing discoun ...
- Black Box Wines Feeds In-Store Data Into Programmatic Campaign
Digital News Daily, Laurie Sullivan - Friday, January 19, 2018
By collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines pilot ...
- As Online, Physical Retail Stores Merge, What Is The Future Of The Storefront?
Email Marketing Daily, Jess Nelson - Monday, June 19, 2017
Ecommerce has skyrocketed, yet "the brick-and-mortar store is still very much ...
- Behavorial Changes Seen More In Men Who Own Virtual Assistants
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 10, 2017
Men who own virtual assistants are more likely to change their shoppin ...
- High Street Sales Dip As Online Sales Rocket
Around the Net In MAD London, Sean Hargrave - Monday, April 24, 2017
The Office for National Statistics (ONS) reveals retail sales fell 1.4% ...
- Programmatic Native Advertising Drives In-Store Traffic More Efficiently Than Display
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Consumers exposed to native advertising were 21% more likely, on average, ...
- xAd Introduces Cost-Per-Visit In-Store Ad Pricing Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2017
xAd on Thursday released a pay-for-performance revenue model for driving offline visi ...
- Captivate, Placed Join Forces To Create New KPIs To Target Working Professionals
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Captivate, a location-based digital video network, and Placed, Inc., have formed ...
- Consumer Identity Data Becomes Big Business
Data and Targeting Insider, Laurie Sullivan - Thursday, January 26, 2017
In 2017, more companies will clean up their CRM databases to veri ...
- Cloverleaf Launches ShelfPoint To Gather Customer Data In-Store
Real-Time Daily, Philip Rosenstein - Friday, January 13, 2017
Cloverleaf, a retail technology company, announced on Thursday the release of shelfPoin ...
- Foursquare, Nielsen Team Up To Map Digital Ads To In-Store Visits
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
Location data and intelligence provider Foursquare said it's teaming up with Niels ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- How Many Devices Can You Measure?
Marketing Insider: Cross-Channel, Ray Schultz - Monday, December 5, 2016
The new wave of cross-device attribution. An interview with Rahul Bafna ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Google will make several announcements Monday during Advertising Week related to measuremen ...