- Three Ways Google Ensures Safe Online Shopping
Inside Performance, Laurie Sullivan - Tuesday, February 28, 2023
Google has several "tools and features in place to make sure y ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Inside Performance, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Born To Shine...A Kendra Scott Founder Leads In Style
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 29, 2022
"We just rolled up our sleeves and together made magic happen ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Inside Performance, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Merkle Unveils Contactless, App-Free Tools To Improve In-Store Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
The company touts the tools as "the first app-free in-store and on-delive ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Inside Performance, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Alphabet posted its highest quarterly revenue increase in more than a deca ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Catalina To Add Streamers' Promotions To In-Store Media Network, Via Tiny Horse Deal
Digital News Daily, Karlene Lukovitz - Thursday, June 25, 2020
Streamers and entertainment companies can now join CPGs in delivering personalized vid ...
- Google Adds Financial Resources, Tools To Help Non-Profits, SMBs During Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google added $200 million to its annual ad grant commitments to non-profi ...
- Why It's Essential That Google Ads Identify Nearby, Curbside Pickup As States Reopen
Inside Performance, Laurie Sullivan - Monday, May 11, 2020
Online searches for "in-stock" items grew more than 70% globally from t ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutio ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the asce ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offli ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools ...
- Grocery Chains Pilot In-Store Digital Network From News America
Digital News Daily, Karlene Lukovitz - Thursday, September 19, 2019
Large screens will feature ads triggered by time of day, weather, fir ...
- Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways
Marketing Insider, Michael Boumendil - Wednesday, August 14, 2019
As branding opportunities in-store get stripped away, brands must turn to senso ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
Digital News Daily, Laurie Sullivan - Monday, February 11, 2019
The new model centers on driving down acquisition costs, improving the experien ...
- Some Ad Spend Falls, But Consumers Spent More
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
U.S. retailers spent less on some advertising before the holidays, but Masterca ...
- 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving Day
Inside Performance, Laurie Sullivan - Wednesday, November 14, 2018
As brick-and-mortar retailers test the idea of staying open on Thanksgiving, sear ...
- Daiya's Cheezy Mac Uses Talking Boxes In Stores, As Well As Videos
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2018
Company's largest campaign to date goes beyond its usual dairy-averse targets ...
- Papa John's, Raymour & Flanigan Make Strange Marketing Bedfellows
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2018
To counter mattress-in-a-box competition, the furniture retailer is offering a year ...
- Mother's Day Search, Research For Young Adults Begins On Smartphones
Inside Performance, Laurie Sullivan - Tuesday, April 24, 2018
During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew h ...