Tag results for "in-store"
- Mall of America's Marketing Maven: "It's Never Boring""Leave the door open and continue to explore, and as your passio ...
- 70% Of Businesses Still Looking For The Correct Consumer ExperienceNearly three-quarters of business leaders say a deeper understanding of customers ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital TransformationAs consumers shift to buying more groceries online, Kraft Heinz has form ...
- Merkle Unveils Contactless, App-Free Tools To Improve In-Store Shopping ExperienceThe company touts the tools as "the first app-free in-store and on-delive ...
- Microsoft Advertising First-Party Data Uncovers Consumer AttitudesAds often target people who see them anyway, so finding consumers a ...
- Google Nearly Doubles Profit, Capitalizing On Omnichannel AdvertisingAlphabet posted its highest quarterly revenue increase in more than a deca ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated MeasurementOOH has historically been viewed "as a vanity play" based on ...
- Shopping Returned To Pre-Pandemic Levels In MayU.S. consumers are ready to make up for shopping time lost d ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even NowLocation ad company GroundTruth just released research on ecommerce conversion rates a ...
- Catalina To Add Streamers' Promotions To In-Store Media Network, Via Tiny Horse DealStreamers and entertainment companies can now join CPGs in delivering personalized vid ...
- Google Adds Financial Resources, Tools To Help Non-Profits, SMBs During RecoveryGoogle added $200 million to its annual ad grant commitments to non-profi ...
- Why It's Essential That Google Ads Identify Nearby, Curbside Pickup As States ReopenOnline searches for "in-stock" items grew more than 70% globally from t ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change AdvertisingShopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutio ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart AdsThe recent surge in demand for online delivery has fueled the asce ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase DataA new feature allows brands to run personalized campaigns based on offli ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-UpsOn Tuesday Google announced plans to expand and add campaign tools ...
- Grocery Chains Pilot In-Store Digital Network From News AmericaLarge screens will feature ads triggered by time of day, weather, fir ...
- Brands Must Rethink In-Store Marketing As Consumers Shop in New WaysAs branding opportunities in-store get stripped away, brands must turn to senso ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency ModelsThe new model centers on driving down acquisition costs, improving the experien ...
- Some Ad Spend Falls, But Consumers Spent MoreU.S. retailers spent less on some advertising before the holidays, but Masterca ...
- 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving DayAs brick-and-mortar retailers test the idea of staying open on Thanksgiving, sear ...
- Daiya's Cheezy Mac Uses Talking Boxes In Stores, As Well As VideosCompany's largest campaign to date goes beyond its usual dairy-averse targets ...
- Papa John's, Raymour & Flanigan Make Strange Marketing BedfellowsTo counter mattress-in-a-box competition, the furniture retailer is offering a year ...
- Mother's Day Search, Research For Young Adults Begins On SmartphonesDuring a Q1 earnings call, Google CEO Sundar Pichai said J.Crew h ...
- Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted PromotionsCatalina, a digital media company focusing on shopper data and personalizing discoun ...
- Black Box Wines Feeds In-Store Data Into Programmatic CampaignBy collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines pilot ...
- As Online, Physical Retail Stores Merge, What Is The Future Of The Storefront?Ecommerce has skyrocketed, yet "the brick-and-mortar store is still very much ...
- Behavorial Changes Seen More In Men Who Own Virtual Assistants Men who own virtual assistants are more likely to change their shoppin ...
- High Street Sales Dip As Online Sales Rocket The Office for National Statistics (ONS) reveals retail sales fell 1.4% ...
