Consumers Prefer Limited-Time Offers, Product Recommendations In Ads
- by Robert Williams , February 27, 2025
U.S. consumers among all age groups find limited-time offers and product recommendations to be the most helpful types of advertising content, according to a survey by advertising agency Dentsu. The findings highlight a shared preference for ads that offer immediate value and personalized suggestions, regardless of generational differences.
In addition …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
