Following an invitation-only RFP process, Tampa-based agency PPK has won an annual contract with Bridgestone Americas to provide consumer channel marketing for both the Bridgestone and Firestone tire brands at point-of-sale across the U.S.  

The brief also includes corresponding digital support and execution covering authorized dealers nationwide. 

The agency’s selection continues a recent new business win streak that includes agency-of-record duties for iconic brands Wonder Bread and TastyKake.  

Merritt Gilbert, Director, Consumer Replacement Marketing at Bridgestone Americas, Inc. said, “We selected PPK for our current business needs because their strengths align very nicely with what we were looking for – a disciplined, process driven agency. PPK delivers that in spades.” 

The agency provides in-store, branding activation and promotional work across industries including retail, QSR and healthcare.  

PPK’s first work for Bridgestone Americas will launch in May nationwide.