• by Lisa Singer , Staff Writer, April 30, 2023

Behind the Scenes with Sharon Price John

Build-A-Bear's Sharon Price John talks about dismantling perfectionism, no more excuses and the need to keep a little joy in one's life.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“A lot of success comes to people in their youth because they don't realize that the odds are against them to be successful. Well, what would we do if we would stop weighing all the odds all the time because the truth is somebody is gonna win, and the question is, why not you?” A realization Build-A-Bear’s President & CEO, Sharon Price John, admits she struggled with in her career until creating tools to overcome those self doubts. In this episode of Brand Insider: BTS, the Stories & Heart author talks about getting past self-imposed excuses to pursue her goals. Sharon also shares how she stays centered and balanced, has redefined her failures, and gotten over not being perfect. You can watch the entire conversation here: