Chef Bombay, a frozen Indian food brand, has
released its first brand campaign.
The Canadian brand is targeting the U.S. market, including a New York City pop-up over Labor Day Weekend. The 45-second spot has additional 6-, 15- and
30-second iterations.
Created by agency Hunting the Hunter, the voiceover explains: "Family time is frozen in time."
The brand spot will be live across YouTube, Instagram, Facebook,
and TikTok. OTT streaming begins in October. The cast are real families, friends and even members of the Chef Bombay team.
Chef Bombay began in 2000 with its first samosas, but has since
expanded to entrees and appetizers, such as naapanadas and pakoras. Its products are available at major retailers across Canada and the U.S., including Loblaws, Sobeys, Whole Foods, Kroger and
HEB.
"We’re launching a campaign now because even as a Canadian brand, the U.S. is already our biggest market. But this is the first time we’re showing up with our full
personality. Our new brand spot captures the beautiful chaos of family — every family has that uncle with the same old stories, the cool cousin who always gives the best advice, and the one seat
no one dares move from because it’s closest to the food. No matter the country, those dynamics stay the same," Khadija Jiwani, CMO, Chef Bombay told Out To Launch.
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